An important opportunity to give feedback and for Customer Marketing to learn from the data. The data plays a valuable part in their analysis of ROI, and improving future experiences.
There are 2 ways to review a campaign:
Overall evaluation : You will be asked to review each campaign overall at least once. You can do this via the Campaign Dashboard as detailed here.
Individual Booking reviews: You have the option to review each individual booking, so you can feedback any issues or anything that went well in respect to that customer.
How many do I have to review?
If the CMM has opted to turn on Rate & Review for the campaign, you will be asked to review each campaign overall at least once per year.
Each month, an email will be sent to you detailing which campaigns you are due to review.
Reviewing the Campaign from the Campaign Dashboard
In addition to the email, you can also go to the review section from the platform.
Sign in and head to the Campaigns and Targets section on your menu. Here you can see all your campaigns, and which ones you are yet to review.
Click on the Review button for the campaign and it will open up the Review modal.
How to Review a campaign overall
Here you can choose a different campaign from the dropdown if needed, and fill in the questions:
Overall. how you would rate the campaign.
Click on the stars here to show your rating out of 5
What worked? What didn't work?
In these text boxes, add any comments you may have.
And here you can upload any pictures you have that are relevant to this campaign.
Once the campaign has been reviewed it will be reflected on your Campaign Dashboard and the data will be fed through to the Data Dashboard which is reviewed by the CMM.
From the Rate & Review Dashboard, you also have the option to review each individual booking, so you can feedback any issues or anything that went well in respect to that customer.