Fernwayer is a curated marketplace, and the Affiliate Program is curated too. We look for partners whose work and audience genuinely fit what Fernwayer is — so acceptance is selective, and made at Fernwayer's discretion.
Here's what we weigh most.
Fit with Fernwayer
The strongest applications come from creators whose audience travels the way Fernwayer travelers do — deliberately, with an interest in culture, craft, food, design, or place. If your readers or followers are the kind of people who'd book a private Experience with a local maker, that's the fit we're looking for.
Original, human-authored content
Your content should be your own — written, filmed, or photographed by you. We look for original work with a genuine point of view, not content that's primarily AI-generated or assembled from other sources.
A real, engaged audience
We look at the quality of your audience, not just its size. Genuine engagement from people who trust your recommendations matters more than a large following with little connection. A smaller, engaged audience is often a better fit than a large, passive one.
Strong visual standards
Fernwayer is image-forward — the Experience pages lead with photography, and the brand cares about how things look. We look for the same in our affiliates: high-resolution imagery and a considered aesthetic.
A note on decisions
Because each application is reviewed personally, we're not able to give detailed feedback on individual decisions. If your application isn't successful, the article Can I reapply? explains what happens next.