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Using the Fernwayer name, logo, and brand

FOR AFFILIATES: How to use Fernwayer's name and brand assets in your content.

When you're approved, you can represent Fernwayer in your content — using the name, linking to Experiences, and displaying the logo where it helps your readers recognize what you're recommending. A few guidelines keep that use consistent and right.

Your licence to use the brand

On approval, you're granted a limited, non-exclusive licence to use Fernwayer's brand elements while you're an active affiliate. The official Press Kit [link] contains the approved logo files, imagery, and Fernwayer's brand guidelines — everything you need to represent Fernwayer correctly.

What's fine

  • Referring to Fernwayer by name in your content, alongside your links.

  • Displaying the Fernwayer logo as provided in the Press Kit.

  • Using Fernwayer's approved imagery where it accurately represents the Experiences you're writing about.

  • Using Fernwayer's approved badges as provided in the Affiliate Kit.

What needs care

  • Don't alter the logo. No recoloring, cropping, stretching, or distorting — use the files as provided.

  • Don't use Fernwayer branding on physical materials — print, flyers, posters, magazines — without written approval.

  • Don't imply Fernwayer authored or endorsed your content. You're an independent partner recommending Fernwayer, not an official Fernwayer channel.

For the full conduct rules — including paid search and brand bidding — see The dos and don'ts.

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