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AXS: Build Your First Offer
AXS: Build Your First Offer
Nicole Preston avatar
Written by Nicole Preston
Updated over a week ago

Simply build your first offer today!

Building a Campaign

  1. To get started, select New Offer

  2. Ensure you selected the right Organization, then select your campaign and inventory options:

  • Import Seats: Within AXS, these tickets have been reserved on an account. To pull in that specific block of seats, enter the Offer ID.

  • OI / Hold Code: Inventory pulled in directly from the general inventory available within the AXS system.

  • Non-AXS Tickets: Building an offer for an event that does not live within AXS. Ex: A watch party.

  • TBD inventory: Create a campaign prior to inventory being available. This offer will not be LIVE until inventory has been added.

3. Once your options have been selected (OI/Hold Code), select the event(s) that this campaign will be built for. Note: You can select multiple events at one time to create multiple FEVO campaigns at one time.

4. If the Event is not visible, please contact your success rep as Events are not automatically populated at this time.

5. Then, verify and select the specific inventory you’d like tied to this offer with the Status Code(s) and Price Level. Note: You can edit your inventory at a later time, if applicable.

6. Once your inventory is selected, there are two options:

  • If you’re in a rush and need to create a campaign quickly, select Quick Create

  • If you have a lot of details and want to go through the full process, select Customize

Quick Create

  1. A takeover page will populate with the fields necessary to build your campaign.

  2. Enter your campaign information in all fields and upload media.

  3. Once complete, select Finish.

  4. Your offer is complete.

Customize

  1. Your inventory will populate.

  2. Please verify your inventory and edit as needed.

  3. Adjust your fees directly within the Inventory table.

  • Price = total price of the ticket (Org + Group)

  • Org = amount going to the Organization

  • Group = additional dollars outside of the ticket price (example: fundraiser)

4. Select Next

5. Customize your purchase deadlines then click Next.

6. Within Buyer Options, you can Create an Add-On to your ticket (optional). Note: Add-ons can manually be created or pulled from a Price Scale or Hold.

7. Select your seat selection default for your campaign

  • Seat Picker: Fans can drill down to the exact seat number

  • Start as Best Available: tickets will be available as best available, however, fans can change their option to Seat Picker through a filter

  • Force Best Available: Fans must purchase best available tickets

8. Set your ticket minimum and maximums

9. Set your ticket intervals

10. Create offer questions (optional) to capture additional fan data. The response types available are Free form or list of choices. Note: you can add a follow-up question and/or require any questions to be filled out prior to checkout. Click Next.

11. Select your Group Name and Group Leader. Note: your Group Leaders can be internal employees or external. In addition, activate a Group landing page. If you have more than one offer for a specific Group, create a consumer-friendly Landing Page by toggling the function on. Click Next.

12. Within the Details tab, enter all campaign details from the fundraiser payout address and media to custom fulfillment details, custom button text, and attaching promo/discount codes. Select Finish.

Once your offer is complete, a best practice we recommend is to view your offer and run a test to ensure proper functionality.

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