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Connecting Your Google Ads Account

Guide to connect Google Ads to FlairConnect, set up ad customizers, and enable real-time pricing and specials.

Eli Kramer avatar
Written by Eli Kramer
Updated over 6 months ago

Google Ads Integration Setup

Complete guide to connecting FlairConnect and enabling real-time pricing and specials in your ads.


📋 Overview

This guide walks you through everything needed to connect your Google Ads account to FlairConnect and activate real-time syncing of pricing and specials.

You’ll complete three key steps:

  1. Approve FlairConnect’s access to your Google Ads account

  2. Implement Flair ad customizer variables in your ads

  3. Verify integration status


🔍 Prerequisites

  • Your Google Ads Account ID has been submitted via the Property Setup Form.

  • You’ve received login access to FlairConnect from your CSM.


🛠️ Step 1: Approve FlairConnect’s Access Request

A. Log in to Google Ads

  • Sign in using the account managing your property’s campaigns.


B. Accept FlairConnect’s Request

  1. In Google Ads, navigate to:

    Tools & Settings > Access & Security > Managers

  2. Locate the pending request from FlairConnect.

  3. Click Accept.

💡 Note: If you don’t see a request, contact your Customer Success Manager.


C. Verify Access in FlairConnect

  1. Log in to FlairConnect

  2. Select your property > go to Integrations

  3. Confirm Google Ads shows Active (green status)


🛠️ Step 2: Implement Ad Customizer Variables

With your account connected, you now need to add FlairConnect’s ad customizer variables to your Google Ads. This enables live pricing and special offers to show in your ads.


A. Price Customizers

Use price customizers to show real-time starting rents.

Example (Single Property Accounts):

Starting from {CUSTOMIZER.Minimum Price}

Example (Multi-Property Accounts):

Starting from {CUSTOMIZER.Minimum Price_Oak Place}

⚠️ Do not add “$” before the customizer — FlairConnect includes this automatically.

📝 Where to Add:

  • Go to Search Ads in Google Ads.

  • Modify or create a headline.

  • Type { to trigger the ad customizer dropdown.

  • Select the correct price customizer.


B. Special Offer Customizers

Show live specials or fallback property name.

Example (Single Property):

{CUSTOMIZER.special}

Example (Multi-Property):

{CUSTOMIZER.special_Oak Place}

⚠️ Place this in a headline by itself.

Do not add extra text — Google may reject ads exceeding character limits.


C. Set Default Texts

For each customizer, set a default value in case FlairConnect data is temporarily unavailable.

  • Price customizer: enter last known price.

  • Special customizer: enter property name.


D. Campaign Structure (Multi-Property Only)

  • Organize campaigns by property name.

  • Ensure the correct customizer matches the campaign (e.g., Oak Place customizer for Oak Place ads).


✅ Step 3: Confirm Setup Is Live

After implementing variables:

  1. Property > Integrations

  2. Confirm Google Ads status: Active

  3. Test ads using Google Ads preview tool to confirm variables render properly.


🔁 What Happens Next?

Once setup is complete, FlairConnect will:

Feature

Behavior

Ad Customizers

Updated every 2–3 hours

Price Extensions

Managed automatically by FlairConnect

Promotion Extensions

Managed automatically (after special approval)

💡 Note: Ad customizer implementation is required for data to sync.


🛠️ Troubleshooting

Problem

Solution

No access request in Ads

Contact your CSM

Customizer not rendering

Use { in headline, ensure default text is set

Ad disapproved

Ensure no extra text in special customizer headline

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