Sell-through rate (STR) measures how much of everything you've tracked has actually sold, as a percentage. A higher sell-through rate means your inventory is moving rather than piling up.
How It's Calculated
Sell-Through Rate = Items Sold / (Items Sold + Items Listed + Items Unlisted) x 100
Flippd calculates it across all of your inventory, not per month. For example, if you have sold 30 items and 70 items are still in your inventory (listed or unlisted), your sell-through rate is 30%.
Where to Find It
On the Home dashboard in the Your Performance card, which shows your rate with a Low, Optimal, or High zone and a seller level (Collecting, Selling, or Pro)
Ask the Coach "What's my sell-through rate?"
If the card is hidden, turn on Performance Card under Settings > Feature Visibility.
How to Improve Your Sell-Through Rate
Price competitively -- Use Price Comparison (Tools > Price lookup) to check market rates
Take better photos -- Clear, well-lit photos sell items faster
Write detailed titles -- Include brand, size, color, and condition
Cross-list -- Post items on multiple platforms for more visibility
Reprice regularly -- Lower prices on items that haven't sold in 30+ days
Source better -- Focus on categories that have sold well for you
Good to Know
The counts behind the card follow the year filter at the top of the app, while the Death Pile count is all-time. Set the year filter to All to see your true all-time sell-through rate.
The Your Performance card rates you against bands set by your Coach pace: for online resellers, below 50% is Low, 50-80% is Optimal, and above 80% is High (you may be underpricing or under-listing); patient sellers such as booths and estate sales get a lower 30-60% optimal range
Your seller level is discounted by the size of your Death Pile, so items sitting unlisted for 30+ days pull it down
Track STR over time to see if your sourcing and pricing strategies are improving
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