Sell-through rate (STR) measures how quickly your listed items are selling as a percentage. A higher sell-through rate means your inventory is moving faster.
How It's Calculated
Sell-Through Rate = (Items Sold / Items Listed) x 100
For example, if you have 100 listed items and sell 30 in a month, your sell-through rate is 30%.
Where to Find It
On the Home dashboard as a summary metric
In the Reports tab with historical trends
In the Category Breakdown to see STR by item type
How to Improve Your Sell-Through Rate
Price competitively -- Use Price Comparison to check market rates
Take better photos -- Clear, well-lit photos sell items faster
Write detailed titles -- Include brand, size, color, and condition
Cross-list -- Post items on multiple platforms for more visibility
Reprice regularly -- Lower prices on items that haven't sold in 30+ days
Source better -- Focus on categories with historically higher STR
Good to Know
A "good" sell-through rate varies by category, but 20-30%+ monthly is solid for most resellers
Track STR over time to see if your sourcing and pricing strategies are improving
The Death Pile counter is related -- items sitting too long hurt your STR
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