Create and update account/site records, aliases, and custom fields.
What you can say
"Create a new site — 100 Main Street, Building A, 50,000 sqft."
"Add an alias for Building A — tenants call it 'The Tower.'"
"Create a custom field called Property Code on all accounts."
"How many active sites are in each state?"
"Export all sites with their default watchers."
"Import sites from this spreadsheet."