There are two requirements for verifying e-newsletter ads:
Upload a screenshot of the e-newsletter displaying the ad on the e-newsletter's scheduled run date.* Your account manager will likely grab and submit the screenshot on your behalf as part of their daily checkup, but you're still responsible for submitting the metrics.
Submit the total number of ad clicks & the number of opens in the designated fields for the e-newsletter ad within 2-3 days of the run date. This time frame gives your subscribers time to engage with your newsletter.
Here's what the e-newsletter verification modal looks like:
Note: If you are not measuring analytics, we cannot sell your e-newsletter. National buyers require them. Email services automatically measure this information, so if you are not using a mail service (like MailChimp or Constant Contact), now is a great time to start.
Consider installing the E-Newsletter ad serving tags to streamline the e-newsletter verification process. You won't have to lift a finger for any national e-newsletter advertisements.
Acceptable Verification Examples:
*Remember that if an ad is not verified within 3 business days of the run date, it puts your ad payment at risk. Read more about our verification policy.
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