The new campaign launched, and the digital ads appeared on my website heavily, and now they are not. What's happening? Digital ad appearance and performance is our most commonly asked question regarding digital ad impressions for campaigns.
Pacing is the speed or rate at which an ad campaign uses up its predefined number of impressions or spends its predefined budget during its run-time.
Learn more about impressions and tracking digital analytics on our Managing Ad Performance With Digital Analytics support page.
When new website campaigns launch, we tend to inflate our ad servers' daily impression goals to extend our research in testing the latest campaigns and new creatives within the first 72 hours of a campaign launch. From there, our digital analytics team implements continual optimizations to our ad-serving pacing tools to oversee and automate the distribution and quantity of impressions served for the remaining lifecycle of each website ad.
Flytedesk Digital enables buyers to build and sell to an audience, not individual websites, also known as a Run of Network. Impressions are purchased at a campaign level and not campus-specific.
The best practices for many of our campaigns are optimizing toward even delivery for the remaining duration of each flight and the strongest click-through and viewability performance. Average impression delivery fluctuation is natural and expected. Please elevate concerns if delivery is flatlining.