When you choose Awareness as your advertising goal, you're telling us that your primary objective is to introduce your brand or products to new customers. Awareness campaigns are ideal for:
New product launches
Category expansion
Brand storytelling
Reaching upper-funnel shoppers
Awareness campaigns focus on maximizing visibility and driving upper-funnel engagement. Below is everything you need to know about how Teikametrics configures these campaigns for success.
🛠 What Happens When You Select the Awareness Goal?
When you choose the Awareness goal, we guide you through selecting one or more Smart Campaign Strategies. Each strategy represents a unique campaign setup that includes default budgets, targeting logic, and performance KPIs.
You can:
Select one or multiple Awareness strategies
Launch one or multiple campaigns per strategy
Set your own budget or use our recommended defaults
Customize campaign names, KPIs, and KPI targets
🎯 Available Awareness Campaign Strategies
Strategy Name | Description |
Lifestyle | Targets shoppers new to your category or exhibiting specific behaviors |
Life Events | Reaches shoppers likely experiencing a major life event |
Complementary Audiences | Focuses on shoppers purchasing related or adjacent products |
Each strategy comes with built-in recommendations to help you reach the right audience efficiently.
📊 Smart Defaults for Awareness Campaigns
Field | Default / Recommendation |
Minimum Budget | $6,000 (recommended) – You may enter any custom value >$1 |
KPI |
|
KPI Target | Default DPVR target of 1.5% you can set your own or choose “Don’t use a KPI target” |
Amazon Order Goal (dynamic) | Set to |
Campaign Start/End | Defaults to next calendar month (1st to last day) |
Est. Daily Spend | Automatically calculated for you based on your monthly budget |
🧩 What’s Included in Each Awareness Campaign
Each Awareness campaign you create will:
Automatically generate three pre-configured line items, each with its own inventory sources to target ad placements:
Amazon Owned & Operated
Amazon Publisher Direct (APD)
Third-Party Exchanges (Open Exchange)
Include options to:
Clone or add additional line items
Customize budgets, frequency caps, bid settings, and more
Apply recommended targeting settings, which you can expand to customize
👥 Recommended Audiences for Awareness Campaigns
Strategy Name | Positively Target | Negatively Target |
Lifestyle | Lifestyle (pre-built), Similar Audiences (setting) | Past purchasers of your product catalogue (custom) |
Life Events | Life Events (pre-built), Similar Audiences (setting) | Past purchasers of your product catalogue (custom) |
Complementary Audiences | In-market (pre-built), Similar Audiences (setting) | Past purchasers of your product catalogue (custom) |
Additionally:
“Reach Similar Audiences” is ON by default for all Awareness line items but you have the option to change this if desired.
You can browse or search your full audience library without leaving the creator workflow.
🧠 AMC Strategies & Audience Templates by Goal
In addition to Amazon's pre-built and your custom product audiences, Teikametrics enables you to create and launch campaigns using Amazon Marketing Cloud (AMC) audience templates. These audiences are accessible in the Audience Creator experience and will be available to add directly to your DSP line items.
Awareness
AMC Audience Query | Description |
New to Brand | Reach organic shoppers who haven’t seen your ads or interacted with your brand. |
🗓 Timeline, Budget, and Flight Details
Your campaign budget and dates define the first flight of your DSP order.
Budgets can be increased and/or additional flights added later from the Ads Manager.
You'll see an estimated daily spend to help plan pacing.
✅ Next Steps After Awareness Goal Selection
Choose your strategies (Lifestyle, Life Events, Complementary Audiences)
Enter budgets, KPIs, and review defaults
Save your selections to preview your generated line items
Review and customize targeting, inventory, and creatives
Submit your campaign with confidence 🎯
📌 Note: You must include at least one line item per campaign to proceed. You can’t delete all line items, but you may edit, duplicate, or remove individual ones to fine-tune your setup.
🎨 Creative Management During Campaign Creation
When you create a new campaign, Teikametrics automatically associates creatives (the actual display ads) with each line item based on the products you selected.
Here’s how it works:
Automatic Creative Matching:
We identify and apply available creatives from your library of creative assets that correspond to the ASINs you selected during campaign setup. This ensures that the products you want to promote are featured in the ads shown to customers.Preview & Edit:
You can accept the recommended creatives or choose a different one from your creative library.REC Creative Option:
You can optionally generate a new Responsive E-Commerce (REC) creative for your campaign directly within the workflow. Once submitted, this creative becomes immediately available for use in your line items.Creative Requirements:
At least one creative is required for every line item.
You can apply a single creative to all line items at once or customize per line item.
Creatives with a status of “Not Approved” will not appear in the list of eligible creatives during setup.
⚙️ Default System Settings for Campaigns & Line Items
To simplify the setup experience, we apply a set of non-editable default settings behind the scenes. These values are optimized to streamline campaign delivery and maximize performance without requiring manual input.
🔧 Campaign-Level Defaults
Setting | Default Value |
Optimization Strategy | Prioritize spending full budget |
Budget Management | Automate budget allocation |
Unused Budget Handling | Do not change flight budgets |
Budget Cap | Uncapped |
Agency Fees | N/A |
Conversion Tracking (Products) | ASINs entered during product selection |
Off-Amazon Conversions | N/A |
Frequency Cap | Uncapped |
Frequency Group | N/A |
🧱 Line Item-Level Defaults
Setting | Default Value |
Media Type | Display |
Mobile Environment | Web, App |
Inventory – Deals | N/A |
Inventory Groups | N/A |
Targeting – Mobile OS | All |
Targeting – Location | All locations |
Targeting – Daypart | All times |
IAB Categories | N/A |
Domain Exclusions | Set at Advertiser level on Amazon |
Viewability | 40%+ |
Language | N/A |
Device | All Devices |
Orientation | Any |
Fold Position | All |
Native Position | All |
Mobile App | All Mobile Apps |
3rd-Party Pre-Bid | None |
Twitch Suitability | N/A |
Line Item Budget | Automated allocation |
Pacing | Even |
Fees | Applied |
Bidding Priority | Use Order Priority |
Bid Modifiers | None |
These defaults are applied consistently across all campaigns and line items created using Smart Campaigns, helping you get up and running faster without missing critical setup steps. To make changes on campaigns and line items later, you may do so from the Ads Manager.
Still have questions? Reach out to your CSM, contact us via chat, or check out our DSP Campaign Creation Guide to see this step in action.