Choosing Consideration as your advertising goal tells us you want to engage shoppers who are actively researching or comparing products, but haven't yet made a purchase decision. These campaigns are ideal for:
Competing for shopper attention during the evaluation phase
Retargeting interested viewers
Driving deeper product exploration
🛠 What Happens When You Select the Consideration Goal?
When you choose the Consideration goal, you’ll be prompted to select one or more Smart Campaign Strategies. Each strategy represents a unique campaign setup that includes a recommended budget, targeting configuration, and primary KPI.
You can:
Select one or multiple Consideration strategies
Launch one or multiple campaigns per strategy
Customize campaign names, KPI targets, budgets, and dates
🎯 Available Consideration Campaign Strategies
Strategy Name | Description |
In-Market | Targets shoppers currently browsing a category or sub-category |
Competitor Retargeting | Retargets users who have viewed competitor ASINs or similar product pages |
Contextual | Serves ads on relevant product detail pages based on browsing context |
Each strategy comes with built-in recommendations to help you reach the right audience efficiently.
📊 Smart Defaults for Consideration Campaigns
Field | Default / Recommendation |
Minimum Budget | $4,500 (recommended) – You may enter any custom value >$1 |
KPI |
|
KPI Target | Default DPVR target of |
Amazon Order Goal (dynamic) | Set to |
Campaign Start/End | Defaults to next calendar month (1st to last day) |
Est. Daily Spend | Automatically calculated from budget and campaign duration |
🧩 What’s Included in Each Consideration Campaign
Each Consideration campaign will:
Automatically generate line items based on the selected strategy, each with its own inventory sources to target ad placements:
In-Market & Competitor Retargeting: 3 line items (1 for Amazon O&O, 1 for APD, and 1 for Third-party Exchanges)
Contextual: 1 line item (Amazon O&O only)
Include options to:
Clone or add additional line items
Customize budgets, frequency caps, bid settings, and more
Apply recommended targeting settings, which you can expand to customize
👥 Recommended Audiences for Consideration Campaigns
Strategy Name | Positively Target | Negatively Target |
In-Market | In-market (pre-built) | Past purchasers of your product catalogue (180d) (Custom) |
Competitor Retargeting | Viewers of competitors products or similar product viewers (Custom) | Past purchasers of your products (180d) and of competitor products (90d) (Custom) |
Contextual | Contextual Auto Targeting (ON by default) | Past purchasers of your product catalogue (180d) (Custom) |
📝 Note: Contextual Auto Targeting is an Amazon feature and is applied automatically for the Contextual strategy only. You still have the option to apply audiences and/or remove the contextual auto targeting setting for Contextual Campaigns.
🧠 AMC Strategies & Audience Templates by Goal
In addition to Amazon's pre-built and your custom product audiences, Teikametrics enables you to create and launch campaigns using Amazon Marketing Cloud (AMC) audience templates. These audiences are accessible in the Audience Creator experience and will be available to add directly to your DSP line items.
Consideration
AMC Audience Query | Description |
Keyword Searches (No PDP Views) | Reach shoppers who searched on Amazon but didn’t view your product detail page. |
Keyword Searches (No ASIN) | Reach shoppers who searched sponsored ad keywords without specific ASINs. |
Keyword Searches (No Purchase) | Reach shoppers who searched on Amazon, saw your ads, but didn’t make a purchase. |
🗓 Timeline, Budget, and Flight Details
Your campaign budget and dates define the first flight of your DSP order.
Budgets can be increased and/or additional flights added later from the Ads Manager.
You'll see an estimated daily spend to help plan pacing.
✅ Next Steps After Consideration Goal Selection
Choose your strategies
Enter budgets, KPIs, and review defaults
Save your selections to preview your generated line items
Review and customize targeting, inventory, and creatives
Submit your campaign with confidence 🎯
📌 Note: You must include at least one line item per campaign to proceed. You can’t delete all line items, but you may edit, duplicate, or remove individual ones to fine-tune your setup.
🎨 Creative Management During Campaign Creation
When you create a new campaign, Teikametrics automatically associates creatives (the actual display ads) with each line item based on the products you selected.
Here’s how it works:
Automatic Creative Matching:
We identify and apply available creatives from your library of creative assets that correspond to the ASINs you selected during campaign setup. This ensures that the products you want to promote are featured in the ads shown to customers.Preview & Edit:
You can accept the recommended creatives or choose a different one from your creative library.REC Creative Option:
You can optionally generate a new Responsive E-Commerce (REC) creative for your campaign directly within the workflow. Once submitted, this creative becomes immediately available for use in your line items.Creative Requirements:
At least one creative is required for every line item.
You can apply a single creative to all line items at once or customize per line item.
Creatives with a status of “Not Approved” will not appear in the list of eligible creatives during setup.
⚙️ System Settings for Campaigns & Line Items
To simplify the setup experience, we apply a set of non-editable default settings behind the scenes. These values are optimized to streamline campaign delivery and maximize performance without requiring manual input.
🔧 Campaign-Level Defaults
Setting | Default Value |
Optimization Strategy | Prioritize spending full budget |
Budget Management | Automate budget allocation |
Unused Budget Handling | Do not change flight budgets |
Budget Cap | Uncapped |
Agency Fees | N/A |
Conversion Tracking (Products) | ASINs entered during product selection |
Off-Amazon Conversions | N/A |
Frequency Cap | Uncapped |
Frequency Group | N/A |
🧱 Line Item-Level Defaults
Setting | Default Value |
Media Type | Display |
Mobile Environment | Web, App |
Inventory – Deals | N/A |
Inventory Groups | N/A |
Targeting – Mobile OS | All |
Targeting – Location | All locations |
Targeting – Daypart | All times |
IAB Categories | N/A |
Domain Exclusions | Set at Advertiser level on Amazon |
Viewability | 40%+ |
Language | N/A |
Device | All Devices |
Orientation | Any |
Fold Position | All |
Native Position | All |
Mobile App | All Mobile Apps |
3rd-Party Pre-Bid | None |
Twitch Suitability | N/A |
Line Item Budget | Automated allocation |
Pacing | Even |
Fees | Applied |
Bidding Priority | Use Order Priority |
Bid Modifiers | None |
These defaults are applied consistently across all campaigns and line items created using Smart Campaigns, helping you get up and running faster without missing critical setup steps. To make changes on campaigns and line items later, you may do so from the Ads Manager.
Still have questions? Reach out to your CSM, contact us via chat, or check out our DSP Campaign Creation Guide to see this step in action.