Choosing Purchase as your advertising goal is all about driving conversions. These campaigns are designed to target high-intent shoppers who have recently engaged with your products, helping move them from consideration to purchase.
This goal is ideal for:
Lower-funnel retargeting
Driving higher return on ad spend (ROAS)
Converting recent product viewers into paying customers
🛠 What Happens When You Select the Purchase Goal?
When you choose the Purchase goal, you’ll be guided to set up one or more Smart Campaign Strategies. Each strategy represents a unique campaign setup that includes default budgets, targeting logic, and performance KPIs.
You can:
Select one or multiple Purchase strategies
Launch one or multiple campaigns per strategy
Set your own budget or use our recommended defaults
Customize campaign names, KPIs, and KPI targets
🎯 Available Purchase Campaign Strategy
Strategy Name | Description |
Retargeting Viewers (Default) | Targets shoppers who recently viewed your product detail pages |
Each strategy comes with built-in recommendations to help you reach the right audience efficiently.
📊 Smart Defaults for Purchase Campaigns
Field | Default / Recommendation |
Minimum Budget | $3,000 (recommended) – Custom values >$1 accepted |
KPI |
|
KPI Target | Default |
Amazon Order Goal (hidden) | Internally set to |
Campaign Start/End | Defaults to 1st and last day of the next calendar month |
Est. Daily Spend | Automatically calculated and displayed based on campaign duration |
🧩 What’s Included in Each Purchase Campaign
Each Purchase campaign will:
Automatically generate three pre-configured line items, each with its own inventory sources to target ad placements:
Amazon Owned & Operated
Amazon Publisher Direct (APD)
Third-Party Exchanges (Open Exchange)
Include options to:
Clone or add additional line items
Customize budgets, frequency caps, bid settings, and more
Apply recommended targeting settings, which you can expand to customize
👥 Recommended Audiences for Purchase Campaigns
Strategy Name | Positively Target | Negatively Target |
Retargeting Viewers | Viewers of your products (last 90 days, custom) | Past purchasers of those products (last 90 days, custom) |
🧠 AMC Strategies & Audience Templates by Goal
In addition to Amazon's pre-built and your custom product audiences, Teikametrics enables you to create and launch campaigns using Amazon Marketing Cloud (AMC) audience templates. These audiences are accessible in the Audience Creator experience and will be available to add directly to your DSP line items.
Purchase
AMC Audience Query | Description |
Add to Cart | Shoppers who added your product to cart but didn’t complete the purchase. |
Multiple Views Retargeting | Shoppers who viewed a product 3+ times without converting. |
Gift List | Shoppers who added items to a gift list but did not purchase. |
Wedding Registry | Shoppers who added items to a wedding registry but did not purchase. |
Wish List | Shoppers who added items to a wish list but did not purchase. |
Baby Registry | Shoppers who added items to a baby registry but did not purchase. |
Product Review Viewers | Shoppers who viewed product reviews but did not purchase. |
Progressive Views Retargeting | Shoppers who viewed multiple product pages without converting. |
🗓 Timeline, Budget, and Flight Details
Your campaign budget and dates define the first flight of your DSP order.
Budgets can be increased and/or additional flights added later from the Ads Manager.
You'll see an estimated daily spend to help plan pacing.
✅ Next Steps After Purchase Goal Selection
Choose your strategies
Enter budgets, KPIs, and review defaults
Save your selections to preview your generated line items
Review and customize targeting, inventory, and creatives
Submit your campaign with confidence 🎯
📌 Note: You must include at least one line item per campaign to proceed. You can’t delete all line items, but you may edit, duplicate, or remove individual ones to fine-tune your setup.
🎨 Creative Management During Campaign Creation
When you create a new campaign, Teikametrics automatically associates creatives (the actual display ads) with each line item based on the products you selected.
Here’s how it works:
Automatic Creative Matching:
We identify and apply available creatives from your library of creative assets that correspond to the ASINs you selected during campaign setup. This ensures that the products you want to promote are featured in the ads shown to customers.Preview & Edit:
You can accept the recommended creatives or choose a different one from your creative library.REC Creative Option:
You can optionally generate a new Responsive E-Commerce (REC) creative for your campaign directly within the workflow. Once submitted, this creative becomes immediately available for use in your line items.Creative Requirements:
At least one creative is required for every line item.
You can apply a single creative to all line items at once or customize per line item.
Creatives with a status of “Not Approved” will not appear in the list of eligible creatives during setup.
⚙️ Default System Settings for Campaigns & Line Items
To simplify the setup experience, we apply a set of non-editable default settings behind the scenes. These values are optimized to streamline campaign delivery and maximize performance without requiring manual input.
🔧 Campaign-Level Defaults
Setting | Default Value |
Optimization Strategy | Prioritize spending full budget |
Budget Management | Automate budget allocation |
Unused Budget Handling | Do not change flight budgets |
Budget Cap | Uncapped |
Agency Fees | N/A |
Conversion Tracking (Products) | ASINs entered during product selection |
Off-Amazon Conversions | N/A |
Frequency Cap | Uncapped |
Frequency Group | N/A |
🧱 Line Item-Level Defaults
Setting | Default Value |
Media Type | Display |
Mobile Environment | Web, App |
Inventory – Deals | N/A |
Inventory Groups | N/A |
Targeting – Mobile OS | All |
Targeting – Location | All locations |
Targeting – Daypart | All times |
IAB Categories | N/A |
Domain Exclusions | Set at Advertiser level on Amazon |
Viewability | 40%+ |
Language | N/A |
Device | All Devices |
Orientation | Any |
Fold Position | All |
Native Position | All |
Mobile App | All Mobile Apps |
3rd-Party Pre-Bid | None |
Twitch Suitability | N/A |
Line Item Budget | Automated allocation |
Pacing | Even |
Fees | Applied |
Bidding Priority | Use Order Priority |
Bid Modifiers | None |
These defaults are applied consistently across all campaigns and line items created using Smart Campaigns, helping you get up and running faster without missing critical setup steps. To make changes on campaigns and line items later, you may do so from the Ads Manager.
Still have questions? Reach out to your CSM, contact us via chat, or check out our DSP Campaign Creation Guide to see this step in action.