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Intro to Recommendations
Intro to Recommendations
Updated over a year ago

Flywheel Recommendation Hub: Your guide to success in Flywheel!

The Flywheel Recommendation Hub is your ultimate destination for gaining insights into the essential steps needed for success. Within the recommendation hub, you'll discover three sets of recommendations that are vital to your selling journey:

  1. Product Catalog:

    • Expand your e-commerce reach by starting to sell on Walmart.com.

    • Connect all of your APIs to get the most out of your Flywheel experience.

    • Enter your cost of goods sold to unlock profit tracking for all of your products

  2. Advertising Optimization:

    • Don't miss out on sales growth by starting to advertising your unadvertised products.

    • Restructure your current campaigns and take advantage of Flywheel Smart Campaigns

  3. Campaign Maintenance:

    • Take action on the key task of enable AI predictive bidding for all of your ad types.

    • Expand your targeting coverage by taking Keyword & Targeting Actions.

    • Tracking your ad spend toward your goals by setting budgets in Flywheel.

The Flywheel Recommendation Hub serves as your comprehensive guide to success, offering actionable advice in both advertising and profitability enhancement.

Product Catalog

Start Selling on Walmart

Expanding your e-commerce reach is essential to business growth. Start selling on one of the largest and most trusted online marketplaces in the United States. By taking Flywheel's recommendation all you need to do is fill out a quick form with some basic information to get started creating your account with Walmart.com.

Connect All APIs

Setting yourself up for success in Flywheel 2.0 starts with making sure all our your APIs are connected. Follow Flywheels recommendation to unlock all features to analyze and optimize your account. Learn more about connecting your data here.

Enter cost of good sold

Once you have connected your product data, enter your cost of good sold (COGS) for all products to view profit metrics. After entering COGS values you can track profit metrics on the product catalog. Find more detail on how to enter your COGS for your products.

Advertising Optimization

Unadvertised Products

Advertising your products is key to growing your business. Flywheel 2.0 can help you expedite this process by recommending the optimal products you should start advertising.

Unadvertised Products Recommendations contains all Sponsored Product eligible SKUs that have total sales greater than 0 in the last 30 days and current inventory greater than 10 units. By taking the recommendation you can easily start to advertise these products. Learn more about unadvertised products here.

Products Not in Smart Campaigns

Advertising with the optimal structure is essential to business growth. Incorrect advertising structures can lead to wasted ad spend, lack of product awareness, and incorrect bidding.

Flywheel 2.0's Products Not in Smart Campaigns recommendation allows you to quickly launch Smart Campaigns that are set up for your advertising success. All products that are currently advertised with Flywheel Smart campaigns will be included in the recommendation. Learn more about launching Flywheel Smart Campaigns.

Campaign Maintenance

Turn on AI Bidding

Take advantage of our industry leading AI hourly bidding technology by following the workflow to enable AI for all ad groups.

Flywheel Predictive AI will pre-populate all ACOS targets with SMART ACOS targets which are based on product performance within the ad group and category trends. You can take the suggestion as is or edit the suggestion if your goal does not align. Learn more about Predictive AI Bidding here.

Keyword & Targeting Actions

Access and manage Flywheel' AI generated keyword and targeting recommendations ensure you are bidding on the most profitable keywords. These recommendations include Keyword Recommendations (Keywords to Add) and Negative Keyword Recommendations (Keywords to Negate). Learn more on how to take Keyword & Targeting Actions here.

Budget Management

Make sure you hit your budget goals every month. Set budgets in Flywheel and track your spend toward your goal. Flywheel will keep you updated on where you will end up at the end of the month based on your spend velocity. Learn more about tracking your budget here.

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