Flywheel Ads Manager is a central hub for you to view and edit all of your existing advertisements. The available ad types and ad levels vary based on the merchant you've selected in the Merchant Picker. Read more below.
Amazon
Sponsored Products
Campaigns - contains all Sponsored Products (SP) campaigns
Ad groups - contains all ad groups in SP campaigns
Product ads - contains all product ads in SP ad groups
Keyword targets - contains Keywords and Negative keywords in SP ad groups
Product targets - contains Product targets (ASIN and Category) and Negative Product targets (Negative ASIN, Negative Brand) in SP ad groups
Sponsored Brands
Campaigns - contains all Sponsored Brands (SB) campaigns - Video and Product Collection
Ad groups - contains all ad groups in SB campaigns
SB Ads - contains all product ads in SB ad groups
Keyword targets - contains Keywords and Negative keywords in SB ad groups
Product targets - contains Product targets (ASIN and Category) and Negative Product targets (Negative ASIN, Negative Brand) in SB ad groups
Sponsored Display
Campaigns - contains all Sponsored Display (SD) campaigns - Contextual targeting and Audience targeting
Ad groups - contains all ad groups in SD campaigns
Product ads - contains all product ads in SD ad groups
Targets - contains all targets in SD ad groups - audiences and contextual targets
Walmart
Sponsored Products
Campaigns - contains all Sponsored Products (SP) campaigns
Ad groups - contains all ad groups in SP campaigns
Product ads - contains all product ads in SP ad groups
Keyword targets - contains Keywords in SP ad groups
Search Brand Amplifier (Sponsored Brands)
Campaigns - contains all Search Brand Amplifier (SB) campaigns
Ad groups - contains all ad groups in SB campaigns
Product ads - contains all product ads in SB ad groups
Profiles - contains all profiles in SB campaigns
Keyword targets - contains Keywords in SB ad groups
To learn more about which fields are editable for each ad type and ad level with our article, Which fields are editable in Ads Manager?