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What are the different ad types and ad levels in Ads Manager?
What are the different ad types and ad levels in Ads Manager?
Updated over a year ago

Flywheel Ads Manager is a central hub for you to view and edit all of your existing advertisements. The available ad types and ad levels vary based on the merchant you've selected in the Merchant Picker. Read more below.

Amazon

Sponsored Products

  • Campaigns - contains all Sponsored Products (SP) campaigns

  • Ad groups - contains all ad groups in SP campaigns

  • Product ads - contains all product ads in SP ad groups

  • Keyword targets - contains Keywords and Negative keywords in SP ad groups

  • Product targets - contains Product targets (ASIN and Category) and Negative Product targets (Negative ASIN, Negative Brand) in SP ad groups

Sponsored Brands

  • Campaigns - contains all Sponsored Brands (SB) campaigns - Video and Product Collection

  • Ad groups - contains all ad groups in SB campaigns

  • SB Ads - contains all product ads in SB ad groups

  • Keyword targets - contains Keywords and Negative keywords in SB ad groups

  • Product targets - contains Product targets (ASIN and Category) and Negative Product targets (Negative ASIN, Negative Brand) in SB ad groups

Sponsored Display

  • Campaigns - contains all Sponsored Display (SD) campaigns - Contextual targeting and Audience targeting

  • Ad groups - contains all ad groups in SD campaigns

  • Product ads - contains all product ads in SD ad groups

  • Targets - contains all targets in SD ad groups - audiences and contextual targets

Walmart

Sponsored Products

  • Campaigns - contains all Sponsored Products (SP) campaigns

  • Ad groups - contains all ad groups in SP campaigns

  • Product ads - contains all product ads in SP ad groups

  • Keyword targets - contains Keywords in SP ad groups

Search Brand Amplifier (Sponsored Brands)

  • Campaigns - contains all Search Brand Amplifier (SB) campaigns

  • Ad groups - contains all ad groups in SB campaigns

  • Product ads - contains all product ads in SB ad groups

  • Profiles - contains all profiles in SB campaigns

  • Keyword targets - contains Keywords in SB ad groups

To learn more about which fields are editable for each ad type and ad level with our article, Which fields are editable in Ads Manager?

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