In order to review data in the Product Catalog, you must first have connected your marketplace Ads and Product data. Review how to connect your marketplace ads and product data for Amazon and Walmart.

The visibility of certain data within the Product Catalog is slightly different for 1P vendors vs. 3P sellers, but the core functionality of the catalog is the same (to review basics: Intro to Product Catalog); but there are some key differences in calculated/sourced metrics and data visibility. Additionally, there are a few 1P limitations to be aware of.

Let's dive into specific differences in Profitability and Fees where options may look the same, but have different data included in the back end calculation. To reference these specific calculations while reviewing your Product Catalog, you can always select the title of the section in the Product Catalog to launch the definition slide over at any point.

As a 1P Vendor: This section has more data points, but some of the areas have slightly different calculations than a 3P Seller Catalog.

As a 3P Seller: Details on Shipped COGS & Units are not visible; but the other metrics will have different inputs in the backend.

As a 1P vendor, this value is fed from the merchant for Ordered Revenue; but as a 3P seller, this is a calculated value subtracting any promotional discounts from the item price multiplied by the amount sold.

1P

3P

As a 1P vendor, this is calculated from your Total Shipped COGS less your Total COGS minus your Ad Spend. 3P sellers will additionally subtract the Estimated Fees.

1P

3P

1P vendors will see details directly fed from the merchant data; and have 3 different categories: Ordered Units, Shipped COGS and Shipped Units Sold

3P sellers will also see details directly fed from the merchant, but this section will only reflect Shipped Units Sold.

1P and 3P catalogs will differ based on data points from the Total Sales, Estimated Gross Profit and Units details above which are leveraged in the calculations:

1P

3P

1P vendor catalog will reflect Aggregate COGS if Unit COGS are entered (see COGS article) whereas the 3P seller catalog will additionally reflect details on the Merchant fees.

1P

3P

The calculation for the Aggregate COGS is the same for both 1P and 3P catalogs (review to learn more about COGS ).

3P catalogs will additionally reflect Estimated Fees provided in by the merchant:

In addition to these data points, also be familiar with a few 1P limitations.

For a complete and robust product data; ensure COGS are entered and Brand & Competitor details are updated: review here to understand these individual Product Settings.