With a SKU Centric view in Flywheel you can view your product, profitability, and ads data across Amazon and Walmart, providing a true multi-channel view of your business performance.

Choose the metrics that matter most to you, compare data to the previous period selected, and export data for any business need you may have.

Accessing SKU Centric views in Flywheel begins by connecting your ads and product data for Amazon, Walmart, or both 🎉 Review how to connect your marketplace ads and product data for Amazon and Walmart.

Note, in order to calculate estimated gross profit, estimated gross margin, and estimated pre-ad gross margin you'll need to provide your Cost of Goods Sold, or COGS.

To understand 1P & 3P catalogs, review details here about the data differences.

The product catalog is specific to the individual products that are connected and sold across all of your channels and merchants. However, advertising sales and spend under Sponsored Brand category is not categorized within the Product Catalog so there may be a difference between the totals seen in Compass or the Business Intelligence dashboards.

Access individual SKU metrics by selecting the drop down arrow on the Parent SKU

Learn more about the details visible in the individual SKU pages here in Introduction to Product / SKU Settings