Stay within budget by tracking your ad spend across Amazon and Walmart using Flywheel 2.0's Budget Pacing dashboard. Set monthly budget goals and analyze spending trends to keep your ad investment on target.
Budget Pacing Overview
Define Budget Management
Monthly budget represents the amount you are willing to spend on your ads within a calendar month.
Budgets can be defined at the merchant level or be broken down into individual budgets per group within a merchant.
Enter Monthly Budgets
Click "Edit Budgets" on each channel table to input your monthly budget goals.
If managing budgets at the merchant level simply click the edit icon next to the merchant, enter your budget in the native currency of the merchant, and click the check mark to apply.
If managing budget at the group level, click the arrow in the Monthly Budget column to view all groups and enter individual monthly budgets in the merchants native currency.
Important Notes
Month to date (MTD) is equal to the period from the first of the month to the latest day of data. All month to date metrics will reflect where you are or should be at in terms of the current day in the month. Note month to date will differ between Amazon and Walmart due to data delays per channel.
Amazon MTD = First of the month - Prior Day
Walmart MTD = First of the month - Two Days Prior
Budgets will remain the same for the following month unless edited.
When switching Budget Management from merchant to group make sure to edit all groups budgets as they will not automatically be set.
Merchant Level Detail
For each merchant you can analyze your monthly budgets an how you are performing against those targets. View month to date performance, trailing 30 days metrics, a daily breakdown, and full month forecasts within the merchant table.
For a merchant you are managing at the group level, the merchant budget will represent the sum of the individual group budgets set within the merchant.
Customize your merchant level analysis by using the column picker for each table. Within the column picker you can select which data points you would like to analyze or which are not relevant to you. Set up the table to your exact preferences by selecting and deselecting data points.
All data definitions and formulas can be viewed by clicking into the data definitions icon in the top right of each table.
Group Level Detail
Managing budgets at the Group level allows you to input specific budgets for each campaign group configured in Ads Manager.
Once you've entered the budgets for all your campaign groups, you can still monitor performance at the merchant level. The merchant-level budget is calculated as the sum of each individual group budget.
For a more detailed breakdown of budget performance by group, click on "More Details" for a group-managed merchant. This will provide insights into how each group is performing toward its individual budget.
Customize your group level analysis by using the column picker for each table. Within the column picker you can select which data points you would like to analyze or which are not relevant to you. Set up the table to your exact preferences by selecting and deselecting data points.
All data definitions and formulas can be viewed by clicking into the data definitions icon in the top right of each table.
When analyzing groups, if you wish to explore the performance of individual campaigns within a group, simply click "More Details” on a specific group. This enables you to see all campaigns that have ad spend during the budget period and the analysis of the performance.
Campaign Level Detail
In Budget Pacing, delve into the performance of individual campaigns to gain valuable insights.
Merchant Level Budgets:
For merchants managing budget at the merchant level, click "More Details" on any merchant to see campaigns impacting your overall ad spend.
Group Level Budgets:
Merchants with group-level budgets can click into a specific group to view campaigns contributing to that group's ad spend.
This flexibility allows you to analyze budgets seamlessly, starting from the merchant level down to individual campaigns.
Customize your campaign level analysis by using the column picker for each table. Within the column picker you can select which data points you would like to analyze or which are not relevant to you. Set up the table to your exact preferences by selecting and deselecting data points.
Edit Campaign Budgets
Take immediate action while analyzing your spending trends by editing your campaign level budgets.
Clicking the pencil icon for each of the campaigns allows you to edit individual campaign budgets.
Use the bulk editing feature to download your csv make all edits and re-upload your file to make changes in bulk.
Important Note: When reviewing campaign-level details, only campaigns with expenditures within the budget period will appear in the table.