The performance KPI slide-over seamlessly integrates all advertising and product performance metrics into a user-friendly view throughout the product.
Wherever you spot the arrow graph icon on multiple pages, a click launches a performance panel that presents performance details across Campaigns, Ad Groups, and Products.
Clicking on the "View Trends" will open the performance side panel.
Select a metric card for detailed performance information
The in-scope metric is highlighted with a purple top bar; change this by selecting a different card, or picking a new metric from the drop-down menu
Using the toggles on the page, add the previous line with the previous period option, turn the seasonal events off or on, and select preferred aggregation by daily, weekly, or Houlry Average.
View Campaign and Ad group performance at Daily, Weekly, and Hourly Averages for Amazon and Walmart
Hourly Averages are available for both Amazon and Walmart and will provide average hourly performance for the selected period. You can choose a timeframe of 30,60, 90 averages and view all days of the week or select specific days within a week.
Note: If your campaign or ad group doesn't have at least 30 days of historical data, you will not see any data.
From the Hourly average, you can view particular KPIs at our hourly level. These insights can inform your manual Dayparting Bid Scheduler.
Hourly Average Metrics available for Amazon
Ad Units Sold
Ad Conversions
Ad Conversion Rate
Clicks
Click Through Rate
Impressions
Ad Sales
Hourly Average Metrics available for Walmart (Campaign Level Only)
Impressions
Clicks
Click Through Rate
Ad Spend
Cost Per Click
Please note: Due to the inherent volatility of hourly data, we present averages to highlight trends more effectively across days of the week and hours within a day. This approach provides a clearer and more actionable view of patterns, enabling better-informed decision-making when developing bidding strategies for campaigns
You can download a detailed CSV file for the selected item in scope to review.
The transition between Product, Ad Group, and Campaign relationships by selecting the dropdown at the top of the page.
The selection of a Product card reflects the Parent / Child relationships in the drop-down and the Advertising features are from the menu on the right
Options to launch filtered views in Ads Manager from this submenu, or launch the slide over for the particular Campaign or Ad Group associated.
If an Ad Group is selected as a primary option at the top of the page, users can toggle between Campaign and associated Ad Groups.
Selection of the right menu at the Ad Group level allows for an expanded view of Product SKU and Keywords associated with a link to a filtered Ads Manager view.