Introducing Dayparting Bid Scheduler for Walmart and Amazon Sellers
As an advanced seller on Walmart or Amazon, you know timing is critical for advertising. By default, Teikametrics provides automated bid dayparting for Amazon advertisers through our AI-powered bidding system. This automation leverages real-time performance data to optimize your bids throughout the day. However, some advertisers need more control over how aggressive or passive they want to be during specific days/times of the week, based on their unique industry, product categories, or campaigns.
Our Bid Scheduler feature offers the control to customize your bid strategies across the day and week, giving you fine-tuned control over campaign performance during key timeframes.
Why Use Bid Scheduling?
While Teikametrics' automated dayparting ensures your bids are optimized based on real-time data, there are moments when you need to override automation. With Bid Scheduling, you can:
Take control over your ad spend and bids by manually adjusting them to align with your goals.
Maximize ROAS by increasing bids during peak shopping times and scaling back during less active periods.
Customize bid aggressiveness depending on the demands of your product category or campaign priorities, allowing you to be more aggressive or passive during key periods.
This feature is designed for users who:
Want to go beyond automated bidding to fine-tune performance further
Need the flexibility to adjust bids manually during critical promotional events or competitive times of day
Aim to control spending based on hourly or daily trends in shopper activity
How It Works
You can easily edit the bid schedule for any ad type within the Ads Manager.
Navigate to Ads Manager: Go to Ads Manager in the Teikametrics platform.
Bid Schedule (Create/View/Edit):
Option 1: Select the Campaign or Ad group tab, click "Edit," and create a new schedule from the Dayparting Bid Schedule Column, or select from a bid schedule you may already have created in the past.
Option 2: Click on the Bid Schedule Icon to Create, View, or Edit a Bid Schedule
Apply or Create a Custom Schedule:
If a schedule already exists, you can apply it to the selected campaign or ad group.
If not, create a new bid schedule where you can specify times to increase or decrease bids throughout the day or week.
*Anytime bid modifiers are set to 0% - all associated ad groups will be paused for the set duration**
Understanding How Schedules with End Dates Work
Schedules with an end date will automatically revert to the previous bidding strategy within the last hour of the specified end date.
For example: If the end date is set to January 26th, the dayparting schedule will expire at 12:59 PM on January 26th, not at the beginning of the day. This means your previous bidding strategy will take effect starting the next day.
Bulk Workflow
Users can apply schedules using the bulk feature within Ads Manager. Once you have selected the campaigns or ad groups, click "Edit selected" and select either create a new schedule or choose from an existing one to apply.
Key Considerations:
Advertisers should regularly review campaign and ad group performance to ensure their dayparting strategies align with their goals. Please ensure you review average hourly campaign performance data to help inform your bidding strategy.
Saved bid schedules are specific for each Merchant Country. Coming soon: Ability to save a schedule across all merchant countries.
Anytime bid modifiers are set to 0% - all associated campaigns and ad groups will be paused for the set duration
Please note: When the campaign/ad group is re-enabled, the channel maintains the last bid before disabling it until the bidder successfully changes the bid on the channel. Users might see a slight delay in bids as the ad comes back live on the channel.
We suggest not using marketplace channel bid schedules since they will override what is set within Teikametrics.
Review Avg. Hourly Performance Metrics
While reducing bid modifiers on weekends can help control ad spend, lowering them too much on well-performing campaigns could negatively affect performance when raising bids again on Monday, due to the highly competitive marketplace. Striking the right balance is key; remember that every change involves a trade-off between controlling costs and maintaining strong ad performance
Default Automated Dayparting
By default, when you enable AI Bidding or Goal-Based Bidding, Teikametrics automatically adjusts your bids throughout the day based on real-time performance data:
For Amazon: Using hourly data from Amazon Marketing Stream, our AI analyzes clicks, conversions, and spend to ensure your bids are optimized for conversion and traffic patterns at any given time.
For Walmart: While Walmart's system doesn't provide hourly data, Teikametrics still makes daily bid adjustments or reacts to key input changes, like ACOS limits, to optimize for better performance over the day.
When to use Manual Bid Schedules?
Bid Scheduling allows you to take this automation a step further by allowing you to adjust bidding strategies based on your knowledge of your audience, product category, and market conditions. It’s beneficial when:
Critical Promotions: You need to drive maximum visibility during specific hours on key sales days like Prime Day or Black Friday.
Peak Shopping Hours: Your target audience tends to shop more at certain times of the day or week, and you want to capitalize on that behavior.
Flexible Bid Strategies: You want more control over how aggressive or conservative your bids should be at different times, whether to drive more traffic or control spend.