What is the Native content type? What about Branded?
Native content types are replacing what you currently see as "Branded" in Copilot, and will be used to publish branded content moving forward. Native content types will now live within the parent brand’s Copilot instance (instead of the branded instance) which will provide branded content with all of the same tools that editorial currently has access to.
There are three Native Content Types: 1. Native Advertiser, 2. Native Article, and 3. Native Gallery.
What are the benefits of the new Native content types?
Native will inherit the parent brand’s Verso designs
Native is automatically excluded from editorial feeds
Native is discoverable via search and site search
Native content excluded from recirculation
What users can create Native content?
For legal and ethical reasons, editorial staff cannot create Native Content. Only users with Marketer/Sales permissions can create native content. These users cannot see editorial content or create editorial content either.
How do I create an Advertiser to associate with branded content?
You can create a Native Advertiser as a stand-alone asset or within the draft of its associated content type.
To create a Native Advertiser stand-alone:
Select Advertiser from the Create dropdown.
Fill in the name of the advertiser and the URL.
Add the logo image. You can drag and drop it into the field, or browse your desktop to upload. You can also use a logo that was uploaded previously by clicking the magnifying glass icon, which will open the asset finder. Logos should be high resolution images (at least 1280 px wide) and on a transparent background.
Click save.
Now the Advertiser exists in Copilot and can be added to a piece of content.
To create an advertiser from within a draft: Start typing the name in the Advertiser field in the campaign section of the piece, then click "Add." Fill out the same information as above accordingly.
Next, customize your Advertiser byline/disclosure from the dropdown menu options within the native article or gallery.
After you select a byline, fill out the remainder of the form with the headline, dek, etc.
What about other customizations for Native content types?
How to enable the CNE player:
CNE player (rail or inline) is now disabled on default. To enable it, you can follow the path within “Categories” on the “Taxonomy” card in Copilot.
How to enable the publish date:
Publish date is now disabled on default. To enable it, you can follow the path within “Categories” on the “Taxonomy” card in Copilot.
How to handle author bylines:
Leave the Byline section blank if you're creating standard branded content. But, if you'd like to include a special guest author, feel free to add them here.
How to handle display ads:
To disable the midcontent, the following path lives within “Categories” under “Taxonomy” in Copilot.
To disable the midgallery, the following path lives within “Categories” under “Taxonomy” in Copilot.
Learn how to create Native Articles here.
Learn how to create Native Galleries here.