If you're looking to improve the overall reach and performance of your Flex Reprint campaign, start with this checklist - review each item in this article and identify areas for improvement.
Assess landing page performance
Looking at the overall traffic, channel acquisition, and conversion of your landing page is the first place to start.
If your conversion rate is high, you may just need to increase your reach and engagement in your channel mix.
If your conversion rate or rate of MQLs is low, you may need to improve the messaging of the landing page or focus on attracting a more targeted audience in your channel promotion.
For specific analytics guidance, read Two Key Landing Page Metrics for Reprint Campaign Success.
To optimize your landing page, read Reprint Landing Page Tips.
Check your overall messaging
This applies to all your campaign assets - landing page, social posts, emails - everything. Make sure you're communicating specific about the report and making it sound appealing and valuable to your target audience.
The most successful Reprints clients move beyond the "Read the 2024 Hype Cycle" or "we're a leader in a Magic Quadrant" approach and explain the full value of the report to their target audience, including:
Why the information in the report is relevant or important
What they will learn by reading the report
Specific, appealing insights from the report (tease more if they read the full report)
Review your internal website linking strategy
Are you making all website visitors aware that a complimentary Gartner report is available?
A Reprint can be a fantastic way to convert anonymous website visitors into known leads, but you have to make sure its prominently promoted on your highest-traffic web pages.
You can promote the Reprint on your home page, feature it on your resource page, or link to it from relevant blog and product pages. Advanced clients also use website banners, pop-ups, and chat bots to drive more traffic to their landing page.
Read more detailed suggestions here: Promote the Reprint across your website
Review the quality and quantity of your LinkedIn posts
Remember, LinkedIn traffic fluctuates and posts don't always remain in users' feeds for long.
This means its especially important to share your Reprint frequently to ensure you're getting in front of the maximum members of your audience. Our highest-performing clients post at least once a week.
You should also include custom, eye-catching visuals on all posts. An attention-grabbing image will drive more engagement in your target audience's competitive newsfeeds.
Many professionals scroll through their newsfeeds quickly and do not read the text of posts - adapt by using distinctive images that communicate the availability and value of the report.
More LinkedIn tips here: Promoting your Reprint on LinkedIn