You spend time, effort, and money promoting your Reprint on a variety of marketing channels - but after you drive visitors to your landing page, how well are they converting?
An optimized Reprint landing page will ensure you convert landing page traffic into valuable, qualified leads.
Your landing page has one job: Convince qualified leads to fill out the lead form to access the report.
Every single element of your landing page should be contributing to this goal.
Headline: Tell your target audience why the report is valuable
The headline is often the very first element read by landing page visitors.
Speaking directly to your target audience, convey the single-most valuable aspect of the Gartner report.
The more you can convince them the content is essential for them to read, the more motivated they will be to take action and fill out the form.
Sub-headlines and body copy
Keep text as minimal as possible - most visitors will scan the landing page; very few will read every word.
Continue on the same theme as in the headline - make sure every sentence is communicating that your target audience MUST read the report.
Use exact quotes to highlight what readers will learn.
Help them understand how the report's insight will help them solve pressing problems and become better at their jobs.
Include an image from the report as another way to highlight key insights
Including a graphic from the report is a great way to show off the value and insight without adding additional text.
Pull out the one you feel will be most valuable to your target audience and make sure they know there are even more in the full report.
Keep your form as short as possible
The shorter your form is, the less effort it takes to fill out.
Limit your form fields to only those most necessary to qualify leads.
If you do not contact leads by phone, no need to ask for their phone number. If you are not concerned with your leads' geographic region, do not ask for country.
More Reprints tips