If you’re here because you’re wondering how Reprints can still have an impact in 2026, you're in the right place.
GenAI increases the need for trusted, human-vetted insight at the exact moments buyers verify, compare, and make decisions.
Read on to learn how to leverage Reprints to meet that need.
How to earn GenAI citations that send high-intent traffic to your site – and then convert it with Flex Reprints.
GenAI is already part of B2B buying (45% of Enterprise tech buyers)
According to Gartner, 45% of Enterprise tech buyers use GenAI in the buying process. (Gartner, Drive High-Quality Deals by Guiding Immature Buyers to Avoid GenAI Shortcuts)
More than a quarter (27%) consider GenAI to the most valuable method for gathering information, second only to the number of buyers who value working with independent third parties most (31%) (Gartner, B2B Tech Buying Process and Purchase Scenario Insights)
Buyers use GenAI – but don’t fully trust it (62% of frequent users fact-check)
While many use GenAI, B2B buyers are aware of its limitations – most report that they only sometimes trust AI content.
And 62% of frequent B2B AI users report that they always or very often fact-check AI output. (TrustRadius, Bridging the Trust Gap: B2B Tech Buying in the Age of AI)
GenAI is only one input – tech buyers still consult multiple sources
GenAI is also only one option in the B2B buyer toolkit, showing that while it’s climbing the ranks in terms of usage, buyers still consult a diverse array of sources of info:
GenAI is rising, but buyers still use many sources (Gartner, Generative AI Joins the Buying Team: How to Address the Risks)
Gartner Analysts: Marketers must adapt – design for trust and AI visibility
In Generative AI Joins the Buying Team: How to Address the Risks, Gartner analysts recommend marketers adapt and embrace the trend:
Correct AI errors and omissions by including human-vetted content that is useful to buyers.
Invest in trusted human channels as reliable sources of information.
Create unique, valuable digital content to feed, inform, and capture attention from AI engines.
Read on to see how you can leverage your Flex Reprint subscription to do all three of these things.
Reprints help buyers verify GenAI outputs with trusted third-party insight
While buyers use GenAI as one source of information, most don’t blindly trust it.
When buyers double-check what they find with AI, content written by a trusted, authoritative third-party human will be especially appealing.
To capitalize on this need, make sure:
Your Reprint is distributed in automated email drip campaigns: Tips for Promoting your Reprint by Email
Your sales team is using Reprints for 1:1 interactions: Reprints for Sales Enablement
Reprints strengthen human-led channels (webinars, events, and sales motions)
Gartner analysts advise demand generation leaders to offset an over-reliance on GenAI information “by investing in trusted digital and human channels wherein GTM teams can convey quality buying decision support information directly to prospects.”
Ways to use your Reprint to do this:
Create thought-leading webinars from your human experts, pairing their perspective with Gartner analyst insight from the Reprint (and use the Reprint as a follow up)
Ensure event teams are leveraging the Reprint: Exhibit Hall lead generation, post-event follow up and more. Using Reprints for Online and In-Person Events.
Educate your sales force on the content of the Reprint and how to leverage it in 1:1 interactions: Reprints for Sales Enablement
Reprints can fuel AEO-ready content that GenAI tools can cite and surface
Gartner analysts are advising clients: “To increase visibility and ranking in AI results, digital marketing leaders must focus on creating unique, distinguished content that is thought-provoking, offers value and provides human perspectives.” (Gartner, Integrating AEO and SEO: Tactics for improving online search visibility).
EEAT (expertise, experience, authority, trust) is more important than ever for digital content and it’s just as important, if not more so, for AEO than it is for SEO.
By leveraging the insights in your Reprint (quotes, graphics, statistics) to create unique, valuable, authoritative content, you will gain attention, traction, and citation from GenAI tools like Google AI answers, ChatGPT, Perplexity, and others.
Drive high-intent website traffic to your site by gaining references and citations using Gartner analyst insight, then capture the lead with your Reprint.