Did you know over 80% of our Reprints library consists of analyst reports that do not evaluate vendors?
Many Reprints clients use this research as top-of-funnel assets to generate quality leads and increase brand awareness, and you can too.
Gartner's actionable, objective insight drives smarter decisions and greater business impact. Every day our analyst reports help thousands of clients achieve their mission-critical priorities.
Gartner research is written on a wide variety of topics for numerous industries and professionals. Our best practice guidance and answers to common questions are consumed by thousands of Gartner's advisory clients every day.
Objective, high-value content like this is exactly what your prospects are looking for at the beginning of their tech buying journey.
In the example above, this vendor is using a Reprint to attract Security leaders and their teams who are interested in Generative AI.
Attract Target Audiences With Analyst Content Written Specifically for Them
Reprints are licensed versions of Gartner research primarily written for specific personas - our advisory clients.
Reprints covering security best practices are written for security personas; Reprints answering questions about marketing technology use-cases are written for marketing personas, etc.
Find Reprints that cover topics your target audience wants to know about or answer their common questions.
Our analysts speak to tech buyers daily - they have their finger on the pulse of the buyer and deliberately write answers to the most common questions they hear from the personas they cover.
Analyst Content Is Correlated With Faster Sales Cycles
Today's average tech buying cycle can be long.
However, Gartner research has shown that companies who were able to complete a technology purchase in less than 12 months made greater use of analyst content during their evaluation and buying process:
"Faster Buyers are more likely to use analyst content earlier in the buying journey than Slower Buyers as part of their planning process." (Gartner, What Accelerates Sales Cycles?, Roland Johnson, 22 August 2022).
The consumption of analyst research is associated with faster buying cycles. (Gartner, What Accelerates Sales Cycles?, Roland Johnson, 22 August 2022)
By adding analyst content to your marketing mix, you may be able to:
Attract faster tech buyers
Provide validation for other messaging
Leverage the authority of Gartner content to attract attention as you compete for share of voice
Top-of-funnel content from Gartner can be plugged in to numerous marketing activations
Gartner's high-value content can work well in any channel and any context.
Get the most out of your Flex Reprint subscription by distributing your Gartner report across your priority channels.
For detailed guides on specific activations read these articles: