If you have used tools like Instantly, Apollo, HubSpot, or Zoho for email outreach before, you are used to seeing open rates in your campaign analytics. GetReplies does not show open rates. This is a deliberate product decision — not a missing feature.
How open tracking works — and why it backfires
Open tracking works by embedding a tiny invisible image — called a tracking pixel — into every email you send. When the recipient opens the email, their email client loads the image from a remote server, and that request is logged as an open.
The problem is that inbox providers know this. And they have two responses to it:
Spam classification. Emails containing tracking pixels are more likely to be classified as promotional or spam, because tracking pixels are a hallmark of mass marketing email — not personal correspondence.
Bot loading. Some email providers pre-load all images in an email through their own servers before delivering it to the recipient. This means your pixel fires — registering an 'open' — even if the recipient never actually opened the email, and never will.
❌ Open-tracked emails | ✓ GetReplies approach |
Tracking pixel embedded in email | No tracking pixel — plain text email |
Email providers flags as marketing-style email | Google treats it as personal correspondence |
Email lands in promotions or spam | Email lands in primary inbox |
Some email providers pre-loads pixel — registers as 'open' | No pixel to pre-load — no fake opens |
You see 40–60% open rate | You see 0% open rate (we don't show it) |
Reply rate is 0–1% | Reply rate is 3–20% |
You think the campaign is working | You know the campaign is working |
What GetReplies measures instead
GetReplies focuses on two engagement signals that are both real and meaningful:
Reply rate. A prospect replied to your email. This is an unambiguous signal of genuine engagement. No bot generates a reply.
Engagement rate. For LinkedIn campaigns, this captures connection acceptances and message opens. For email, this reflects actual interaction — not pixel loads.
| ⚙ Campaign analytics — what you will see in GetReplies |
Contacts reached | Total contacts who received at least one step of the sequence |
Completed | Contacts who finished all steps without replying |
Reply rate | Percentage who replied — across all channels in the sequence |
Engagement rate | Connection acceptances |
Sentiment | Positive / Neutral / Negative — classified automatically on replies |
Step analytics | Per-step reply and engagement breakdown |
Open rate | Not shown — intentionally |
What about link tracking?
It is recommended to not add links in your first email. GetReplies has an in-built link tracking mechanism that filters out bot clicks.