One of the most common questions from new users is: is my campaign performing well? The answer depends on your channel, your geography, and your list quality. Here are the benchmarks the GetReplies team uses when evaluating campaign performance.
LinkedIn campaign benchmarks
| ⚙ LinkedIn performance — what to expect |
Connection acceptance rate | 20–40% on a well-targeted, relevant list |
Reply rate (connection+msg) | 15–25% on a good campaign to a well-matched list Below 15% on LinkedIn suggests your campaign needs optimization |
Sentiment breakdown | Most LinkedIn replies will be Positive — people rarely reply to say No. |
What 10% means | On a list of 500 contacts, 10% reply rate = 50 positive conversations |
Email campaign benchmarks
| ⚙ Email performance — what to expect |
Engagement rate | 8–15% on a good campaign (genuine engagement, no bot clicks) |
Reply rate | 3–7% on a cold email campaign to a verified, targeted list. Below 1% suggests list, message, or deliverability issues. |
Bounce rate | Keep below 0.5% — above 1% damages your domain score |
What 4% means | On 500 contacts, 4% = 20 replies. That’s 20 potential pipeline entries. |
Multi-channel combined benchmarks
| ⚙ Multi-channel (email + LinkedIn) — what to expect |
Combined reply rate | 10–15% when both channels are running well |
Meeting book rate | 25–40% of positive replies convert to booked meetings |
No-show rate | 20–40% of booked meetings will be no-shows on first booking |
No-show rebook rate | 40–60% of no-shows rebook when re-engaged within 48 hours |
When to optimise and what to change
Use this decision tree when a campaign is underperforming:
Reply rate below 3% on email: Check deliverability first (are emails landing in primary?), then check list quality, then check message and CTA.
Reply rate below 5% on LinkedIn: Check connection acceptance rate first. If acceptance is below 20%, the list is wrong. If acceptance is fine but replies are low, the message is wrong.
High bounce rate: Stop the campaign immediately. Re-verify your email list. Remove unverified contacts. Only resume with a clean list.
Good reply rate but low meeting conversion: Your CTA is probably too ambitious. Move from “Can we do a 30-minute demo?” to “Can we do a 15-minute intro call?”
Low no-show rate but meetings not converting: The outreach is working. The conversion problem is in the meeting itself — not the outreach.
Volume is not the answer to low reply rates
When a campaign underperforms, the instinct is to add more contacts. This is the wrong move. Adding more contacts to a poorly performing campaign scales the problem — it does not fix it.
Fix the list quality and the message first. Run a test with 50–100 new contacts. If the reply rate improves, then scale. If it doesn’t, the problem is structural and adding volume will only burn more of your TAM.