When you or a client creates a Contact, if the Contact isn't linked to a Profile, a new Profile will automatically be created for that Contact. For simplicity, this Profile is automatically given the same name as the Contact, which will then remain the same as more Contacts are added. However, this may mean that the name of the Profile doesn't accurately reflect everyone in it. Renaming a Profile also means that it is easy to distinguish between different Profiles even if they have the same members.

Note: Clients will be able to see the name you set their Profile.