What you get

See every public post from any Instagram account
Sort by views, likes, engagement, date
Add posts to chat for deeper analysis
See related / similar profiles

Great for studying competitors, finding patterns in what performs, and seeding your own content ideas from proven winners.

How to analyze a profile

Go to Profile Analyst.
Enter the Instagram username (no @ — just alexhormozi, not @alexhormozi).
Click Analyze.
Wait 15–30 seconds while Vamos pulls posts, metrics, captions, and engagement rates.

You get a grid of every public post with thumbnail, view count (Reels), like count, engagement rate, and post date.

Hover on any post for quick actions: Add to Chat, See Insights, Play Video.

Sorting options

Use the sort dropdown at the top of results:

Most Views — what reached the most people (best for viral analysis)
Most Likes — what resonated emotionally (often different from most-viewed)
Most Engaged — highest engagement rate relative to their average (best indicator of quality)
Least Views / Likes — what didn't work (learn from their misses)
Newest First — their current strategy
Oldest First — how they evolved over time

Using results

Quick observation pass

Just scroll and watch for patterns:

What topics dominate the top 10?
What formats repeat?
How has their content evolved?
What's their posting cadence?

Deep-dive with chat

Sort by Most Views.
Hover on their top 5 posts → click Add to Chat on each.
Switch to chat and prompt:

"What do these 5 posts have in common?"
"Analyze their hook strategies."
"What's the content structure?"
"Write me a script using their style but for my niche."

Full content strategy analysis

Pull 15–20 mixed posts (top performers + average performers), add them to chat, then:

"What's their overall content strategy?"
"What topics do they cover most?"
"How has their content evolved over time?"
"What hook patterns show up repeatedly?"

Similar Profiles

Top-right corner of the results page: Similar Profiles. Vamos surfaces accounts with overlapping content themes and audience. Useful for discovering competitors you didn't know existed.

Click any similar profile to analyze it the same way.

Profile Analysis quotas

Pro plan: 20 profile analyses / month
Business plan: 100 profile analyses / month
Quotas reset on your billing date

Analyses aren't charged from your credit balance — they come out of a separate monthly quota.

Tips

Sort by Most Engaged, not Most Views. Views are influenced by follower count; engagement rate shows what actually resonated.
Look at losers too. The worst-performing posts tell you what to avoid as much as the winners tell you what works.
Use Profile Analyst + Similar Profiles as a research loop. Analyze one → find similar → analyze those → build a content pattern library in chat.
Don't copy — adapt. Pull the patterns, rewrite in your voice. Profile Analyst is for insight, not imitation.

Limitations

Instagram only for now (TikTok / YouTube / LinkedIn analysis happens inside chat via links instead).
Public accounts only — private accounts can't be analyzed.
Stories aren't included.