1. Introduction to the WhatsApp Widget
The WhatsApp widget is an interactive bubble that allows for inbound conversations on a website (mobile or desktop).
Typical use cases: customer support, commercial recommendations, and purchase advice.
2. Access and Installation
Steps to access the widget:
https://app.getwax.io/settings/whatsapp/chat_button
Usage Recommendations:
Mobile Site: Prioritize installation on the mobile version of the site, as WhatsApp is primarily used on phones.
Desktop Site: Avoid using it on desktop if the WhatsApp application is not installed, as this might redirect users to a download page, leading to a higher bounce rate.
3. Widget Customization
Customizable Elements:
Appearance:
Background color.
Widget size and height.
Call-to-Action (CTA):
Text displayed on the widget button.
Brand Identity:
Brand name.
Brand subtitle.
Brand image displayed on the widget.
Personalized Messages:
Welcome text shown when a user is redirected to WhatsApp.
Pre-recorded messages triggered automatically in WhatsApp to engage in conversations or launch automations (e.g., customer support).
4. Installing the Widget on Your Site
Click the “Copy Code Snippet” button at the top-right of the page.
Paste the code into your e-commerce website.
Need to make changes to your widget?
Make the adjustments directly in WAX, and they will automatically apply to your site without needing to copy/paste the widget code again.