💜 At WAX, Black Friday has already started off strong.
And as we often say, now’s the time to warm up your audience and build anticipation with highly engaging campaigns.
A good example? Epycure launched its “Early Access Cart” campaign on WhatsApp as early as October 23…
The results: €146,000 in revenue generated, a 36x ROI, and a 13.3% conversion rate.
✅ Their secret? A simple, perfectly timed, and ultra-effective strategy:
A message sent to their entire opt-in base — early-access contacts opened, clicked, and converted twice as much as average.
A clear and engaging teaser message: “One day left before Black Epycure Week — get your cart ready in advance.”
A VIP offer with an extra discount plus a carousel of their best-selling products.
And to top it off, a voice message from Solène, their product manager, to create a sense of closeness and boost the click rate (77%).
➡️ Black Friday is a sprint — the earlier you start, the more you can win.
Book a meeting with your WAX CSM now to launch your early-access campaigns before the big kickoff.