After BFCM, it’s time for Christmas and Q5: key moments when your customers expect to hear from you and purchase intent is at its highest.
🚀 Your 3-Step Holiday Plan
👉 Choose your path :
Need a step-by-step walkthrough? → Follow the steps below.
Already advanced? Skip directly to the section that fits your needs.
👉 Not running Christmas or gift campaigns? Jump to the end of the guide — we’ve included alternative ideas.
🎯 Phase 1: Build the Foundations
Before launching your campaigns, make sure your foundations are solid. Activate your essential flows and your opt-in touchpoints to capture every visitor and customer from the start.
1. Start with the key automations ⚙️
🛍️ Recover abandoned payments with the Abandoned Checkout Flow
🛍️ Recover abandoned payments with the Abandoned Checkout Flow
We start with a key automation: the Abandoned Checkout Flow, designed to deliver immediate results and quickly prove the ROI of WhatsApp as a strategic channel.
💰 This best-selling flow helps our partner brands recover up to 15% in incremental revenue from abandoned carts.
📜 It is based on legitimate interest (GDPR), allowing you to retarget high-intent prospects in the marketing funnel without friction.
Abandoned Checkout Automation – WAX Template
📦 Build customer loyalty with the Order Tracking Flow
📦 Build customer loyalty with the Order Tracking Flow
Offer a seamless experience by allowing users to track their order directly in WhatsApp.
This flow, with its high interaction rate, sends strong signals to META and helps “warm up” your account quickly.
👉 On average, 20% of customers want to track their parcels in WhatsApp.
Order Tracking Automation – WAX Template
💬 Boost customer reviews with the Post-Purchase NPS Flow
💬 Boost customer reviews with the Post-Purchase NPS Flow
To improve your score on Trustpilot, Judge.me, Yotpo… and collect valuable customer satisfaction data, this flow is ideal. It also allows you to enrich your marketing segments with insightful feedback.
📲 Convert prospects with the Welcome Flow (pop-up)
📲 Convert prospects with the Welcome Flow (pop-up)
Nous poursuivons avec un levier de collecte puissant : la popup en deux étapes suivie d'un flow de bienvenue.
📈 Cette mécanique permet de transformer jusqu’à 70 % des visiteurs ayant donné leur email en abonnés WhatsApp.
🎁 En ajoutant un incentive à l’étape 2 (réduction, concours, canal exclusif…), vous démultipliez encore vos conversions.
🔒 Design simple et progressif, respectueux de l’expérience client et des règles de transparence.
✅ With these 4 flows activated, you’ve already built solid foundations and triggered your first opt-in levers.
👉 Want to go further? Optimize your existing flows to answer Christmas-specific questions (delivery timelines, gift wrapping, stock availability).
💡 Copywriting Examples per Flow
💡 Copywriting Examples per Flow
Abandoned Cart
Sample message:
“🎁 Your Christmas picks are still waiting! Finalize your order now to make sure your gifts arrive on time.”
Tip: Use gentle urgency tied to delivery cut-offs and add a clear button like “Complete My Gift”.Order Tracking
Sample message:
“Your gift is on its way 🎅! Track it in real time and get ready to make someone’s day.”
Tip: Humanize the message with festive emojis and a warm tone.Post-purchase NPS
Sample message:
“You chose a special gift 🎄 — tell us, how was your experience?”
Tip: Keep the survey quick and simple: offer buttons like “Great” / “Okay” / “Not satisfied”.Welcome Flow
Sample message:
“Welcome to our Christmas universe ✨! Enjoy exclusive tips, private offers, and gift ideas all season long.”
Tip: Engage right away with a clear promise and a CTA inviting users to explore offers.Back in stock
Sample message:
“Great news 🎉! The item you love is back — just in time for Christmas.”
Tip: Create exclusivity by mentioning limited stock and encourage quick action.
2. Collect as many opt-ins as possible 📩
Why? Because all the November and BFCM traffic is a goldmine ready to be converted into an active customer base.
How?
Dedicated pop-up: “Early Access to Christmas Offers”
Advent calendar access
Emails with call-to-action to WhatsApp
In-app messages / social posts with direct CTA
🎯 Opt-ins collected in November perform 1.5x better during December campaigns.
🎬 Phase 2: Activate your customers
It’s time to warm up your audience for Christmas offers. Teasing and engagement help build excitement, FOMO, and drive purchase intent.
1. Teasing 🔔
Before the holiday launch, capture attention and build anticipation. An exclusive message, countdown, or early-access announcement is enough to prime your audience and position WhatsApp as the VIP channel.
Examples:
“Gift sets are coming 🎁… want to see them before everyone else?”
Early access to best-sellers.
Highlight limited-edition collections.
💡Subscribers who join early-access lists buy on average 2.3x more.
2. Engagement 🎨
Once the season is live, keep engagement high without overwhelming your customers. Pace your messages: product highlights, delivery deadline reminders, or interactive guides to help shoppers find the perfect gift.
Top 3 best-sellers→ simplify gift choices.
Delivery deadlines → reassure and create urgency (“Order before 12/20 to receive your gifts on time”).
Gift finder → guide with an interactive carousel (“Gifts for him / for her / for kids 🎄”).
💡 Recommended pace: 2–3 messages per week, max 1 per day.
🔽 See examples 👀
🔽 See examples 👀
🎅 Phase 3: Christmas & Q5
Christmas Day and Q5 are prime opportunities to capitalize on engagement. Creative videos, post-Christmas messages, and early January offers extend the impact of your campaigns.
1. Christmas Eve & Day (Dec 24–25) 🎁
Create a meaningful emotional moment and humanize your brand:
Share videos and heartfelt messages.
Thank your customers for their trust.
💡 Copywriting tip : “Our whole team wishes you a wonderful holiday season! Here’s a small gift to extend the magic 🎁"
🔽 See examples 👀
🔽 See examples 👀
2. Q5: Post-Christmas / Early January
👉 Q5 is perfect for turning new buyers into long-term customers.
Post-Christmas enhanced automations: festive order tracking, gift-focused NPS.
Restock / Private Sale teasing.
Inspirational content: wellness advice, New Year resolutions, January launches.
🔽 See examples 👀
🔽 See examples 👀
💡 Non-gift brands: what to do during Christmas & Q5?
Even if your products aren’t typical Christmas gifts, the season remains a strategic opportunity. Here’s how to leverage WhatsApp:
Highlight brand values, storytelling, and moments of togetherness
Share exclusive content: recipes, tips, behind the scenes
Leverage holiday greetings and warm thank-you messages
Launch wellness, resolutions, or post-holiday sneak peeks
Encourage participation in games, challenges, or community votes
🔽 See examples 👀
🔽 See examples 👀
💡 Tip: Maintain the relationship and prepare the ground for your Q1 launches.
📚 Need inspiration?
Find all ready-to-use templates in your WAX library.
❓ FAQ – WhatsApp Christmas & Q5
Check the FAQ below for all practical questions.
1. When should you start activating WhatsApp for Christmas?
1. When should you start activating WhatsApp for Christmas?
Ideally right after Black Friday / Cyber Monday (late November) to ride the purchase momentum and fine-tune your campaigns ahead of December.
2. Which automations are essential for Christmas?
2. Which automations are essential for Christmas?
The must-haves are: abandoned cart, order tracking, post-purchase NPS, welcome flow, and back in stock. Make sure to adapt the messaging to the season.
3. How to boost opt-in collection during this period?
3. How to boost opt-in collection during this period?
Offer clear, targeted incentives: exclusive gifts, early access to private sales, or personalized advice for Christmas shopping. Just after BFCM is the perfect timing.
4. What is the recommended sending frequency?
4. What is the recommended sending frequency?
Between 1 and 3 messages per week to stay present without overwhelming. For urgent updates (delivery deadlines, low stock), one extra message is fine.
5. How to personalize messages for better engagement?
5. How to personalize messages for better engagement?
Use customer segments (VIP, new customers, repeat buyers) and add interactive elements (buttons, quick replies) to encourage conversation.
6. What if customer support is overwhelmed during Christmas?
6. What if customer support is overwhelmed during Christmas?
Activate automated FAQs to answer common questions about delivery, tracking, returns, etc. This reduces your team’s workload and ensures fast responses.
7. How to leverage Q5 after Christmas?
7. How to leverage Q5 after Christmas?
Focus on “self-care” campaigns: private sales, resolutions, wellness or lifestyle offers. Segment by profile and purchase behavior.
8. What are examples of best practices for WhatsApp at Christmas?
8. What are examples of best practices for WhatsApp at Christmas?
Warm messages with thank-you videos
Teasing exclusive offers and gift sets
Delivery reminders with gentle urgency
Personalized offers based on customer segments