With any Chariot subscription, our goal is to deliver a Return on Investment (ROI) far greater than the associated cost - typically at least 10x, though customers will often see 15-20x returns.
There are 6 key ways that Chariot creates value for our nonprofit partners. Below, we explain how our product's value proposition translates to more dollars raised from your donors, and more dollars (and time!) that you save.
Find more DAF donors: DAF donors can easily slip through the cracks. When donors go to support the causes they care about and don't see an easy way to give with their DAF, they'll likely opt for an alternate payment method instead or they'll choose to give 'later'...if they remember or the inspiration lasts. Chariot's solution makes it easy for donors to give with their DAF right on your donation forms - finding more DAF donors is really all about making it easier for them to find you!
Per the 2024 DAF Fundraising Report, DAF donors give 20x larger gifts, are 5% more likely to give multiple gifts per year, and yield retention rates of 15% higher than those of non-DAF donors.
After implementing DAFpay, March of Dimes converted a swath of new donors - 50% were first-time donors, and 30% were first-time DAF donors.
For Michael J. Fox Foundation, 69% of DAFpay donors were first-time donors to the organization.
Give them a great experience: Chariot's easy-to-use, 3-click solution helps makes it easier than ever for donors to give with their DAFs directly on your site in a matter of seconds.
Convert them for larger gifts: After analyzing data from millions of gifts over a 5-year period (2019-2024), Chariot's 2024 DAF Fundraising Report found that once someone starts giving from their DAF, their annual giving nearly doubles.
In general, organizations with a clear DAF fundraising strategy realize positive trends in DAF revenue growth, even amidst cycles of individual giving declines (see page 5 of this overview deck for more data).
Pan-Mass Challenge (PMC), raised $3.5M via DAFpay in under a year after implementing it as their DAF giving tool of choice. As is shown in the study, DAFpay gifts accounted for ~8% of PMC's online giving since they went live in January 2024 - 2.5x more than Venmo.
DAFpay accounted for 31% of Community Rowing Inc.'s total online revenue in 2024 - a 128% increase from 2023.
Capture full DAF donor data: DAF gifts often arrive with minimal associated donor data, often making it difficult for nonprofits to code, track and steward donors in an effective way. With DAFpay you'll capture all key data fields, including donor email and mailing address. This means fewer anonymous gifts and better donor data for ongoing stewardship. This also means you can thank your donors over email as soon as they initiate their gift! You can learn more about seamlessly managing gifts in the Chariot dashboard here.
Eliminate staff gift processing burden: We've heard from our nonprofit customers that gift processing can be a headache. DAFpay gifts offer a simple tracking ID that makes it easy to reconcile each transaction with the funds when they arrive from the DAF provider. We're also investing in further cutting-edge, back-end software so nonprofits can easily view and manage their various DAF gifts all in one place. This both reduces operational inefficiencies and increases cost savings.
Get access to marketing toolkits: In addition to making DAF fundraising easier, Chariot also helps nonprofits effectively spread the word about DAF giving to their audience. We help our nonprofit customers craft and communicate their DAF strategy, both with their internal teams and with their stakeholder audience. And signature events, like DAF Day, help boost broader awareness across the ecosystem about why DAFs are so important.