In this article, you'll find tips and strategies for:
Highlighting Donor Advised Fund (DAF) giving on its own standalone page
Calling DAF giving out on a "ways to give" page that lists multiple giving options
Visit this article for more details on how to access and use the DAFpay Express Button and Embeddable Tile.
Pro Tip: We recommend featuring two DAFpay CTAs on your Ways to Give page — a button and a tile. This lets donors to give with their DAFs right away or scroll for more information. See LLS for a great example.
1. Standalone Giving Page
See examples here: Leukemia & Lymphoma Society; March of Dimes; The Center
Below is a suggested messaging option you can use on your DAF giving page to help provide clarity and guidance for donors.
Donor Advised Funds
Ready to give?
EMBED DAFpay BUTTON HERE
You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including Fidelity, DAFGiving360 (formerly Schwab), and Vanguard.
If this donation is in honor of a specific person or event, please let us know in the DAFpay button message field.
Click the “DAFpay | Give with Donor Advised Fund” button below to get started.
EMBED DAFpay TILE HERE
Why Give From Your DAF Directly on This Page?
Not only is initiating your grant on this page the fastest and easiest way for you to give, but it also:
Helps avoid lost checks, mailing delays, or gifts accidentally being submitted to the wrong organization or campaign.
Makes us immediately aware that your gift was initiated and allows us to thank you via email, if desired.
Allows us to track your gift from initiation to receipt of funds.
What are the main advantages of a DAF?
Simplicity: the DAF sponsor handles all record-keeping, disbursements, and tax receipts.
Flexibility: timing of your tax deduction can be separate from your charitable decision-making.
Tax-efficiency: contributions are tax-deductible, and any investment growth in your DAF is tax-free. It's also easy to donate long-term appreciated securities, eliminating capital gains taxes.
Family legacy: a DAF is a powerful way to build or continue a tradition of family philanthropy.
Mailing address:
123 Sesame Street New York, NY 10003
EIN: 12-3456789
If you have any questions or comments you can reach out to us at example@email.com or 555-555-5555
Pro Tip: Include the email of the DAF liaison on your giving team (see Susan G. Komen as an example). This ensures that any questions or concerns from potential DAF donors are directed to the right person and helps your team identify DAF donors more effectively.
2. Paragraph Callout
See examples here: Miracle Feet, Susan G Komen
Donor Advised Funds
You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including Fidelity Charitable, DAFGiving360 (formerly Schwab Charitable), and Vanguard Charitable.
If this donation is in honor of a specific person or event, please let us know in the DAFpay button message field.
EMBED DAFpay BUTTON HERE
Our EIN is 12-3456789
For help please contact us at example@email.com or 555-555-5555
Pro Tip: Consider moving DAFs up to the top of your "Ways to Give" page, since they’re now a primary giving method that allows for immediate payment and faster donation conversion than other alternative methods.
Alternatively, add quick links to the top of the page that list DAFs as a way to give and can jump to the DAF-specific part of the page when clicked.
Once your organization's DAF "Ways to Give" page is finalized, it’s worth creating a vanity link that you can use in marketing materials and other callouts. For example: aclu.org/daf