At GoJoe, inclusivity, fun, and social connection are at the core of everything we do. We’ve designed the platform so that everyone can get involved, regardless of their current fitness level, how they move, or whether they’re managing a condition or disability.
Unlike platforms that focus only on steps, GoJoe recognises 65+ activity types, from running and yoga to wheelchair-based activities and handcycling. Each is weighted to ensure fairness, so different types of movement can be compared on a level playing field. Daily steps now also earn points, but they’re just one of many ways to contribute, making it more inclusive for people who track movement differently.
Our commitment to inclusivity is also rooted in experience: our CEO spent 8 years with Team GB, and we’ve worked closely with elite athletes, including Olympic triathlon champion Alistair Brownlee and paralympic gold medallist Kadeena Cox OBE, to make sure our approach is thoughtful, fair, and empowering for all.
In addition to that, we hate the thought of a ‘one sized fits all’ approach which doesn’t work in the world of disability sport. If any person with a disability feels that GoJoe’s 65+ activities or weightings wouldn’t work for them - or the other participants - they can hit us up and we will engage directly to agree a fair weighting. In other words, we take a very hands-on approach which we believe avoids unfairness or tokenism. Inclusivity runs in our blood and is something we’re extremely passionate about.
If our pre-set activity types or weightings don’t quite reflect your experience, just reach out. We’ll work with you directly to ensure your effort is recognised in a way that feels fair. No tokenism, just real inclusion.
You can contact us anytime via live chat or at help@gojoe.com. We’re always listening.