At GoJoe, inclusivity, fun, and social connection are at the core of everything we do. We’ve designed the platform so that everyone can get involved — regardless of their current fitness level, how they move, or whether they’re managing a condition or disability.
Unlike platforms that focus only on steps, GoJoe recognises 60+ activity types, from running and yoga to wheelchair-based activities and handcycling. Each is weighted to ensure fairness, so different types of movement can be compared on a level playing field. Daily steps now also earn points, but they’re just one of many ways to contribute — making it more inclusive for people who track movement differently.
Our commitment to inclusivity is also rooted in experience: our CEO spent 8 years with Team GB, and we’ve worked closely with elite athletes — including Olympic triathlon champion Alistair Brownlee and paralympic gold medallist Kadeena Cox OBE — to make sure our approach is thoughtful, fair, and empowering for all.
In addition to that, we hate the thought of a ‘one sized fits all’ approach which doesn’t work in the world of disability sport. If any person with a disability feels that GoJoe’s 60+ activities or weightings wouldn’t work for them - or the other participants - they can hit us up and we will engage directly to agree a fair weighting. In other words, we take a very hands-on approach which we believe avoids unfairness or tokenism. Inclusivity runs in our blood and is something we’re extremely passionate about.
If our pre-set activity types or weightings don’t quite reflect your experience, just reach out. We’ll work with you directly to ensure your effort is recognised in a way that feels fair. No tokenism — just real inclusion.
You can contact us anytime via live chat or at help@gojoe.com. We’re always listening.