We have seen huge success with our members of Roadmap with many clients making back their annual membership within the first 30 days - here are some key elements that we undertake in order to help you achieve this.
Roadmap helps you:
Offset app and software costs
Provides you will discounts on non-Shopify Saas products (Xero, Stripe etc).
Saves development costs.
Increase your ability to make more money without an increase in traffic.
Improve your UX/CRO with help from our Roadmap strategists.
In a nutshell - you save money, avoid developer costs, and also make more money through features and upsells.
App audit
Most brands all accumulate apps over time on their Shopify store. We will review the apps you are using, and see which ones can be replaced with Roadmap.
UX/CRO Optimisations
Every Roadmap membership includes 2x UX and CRO audits per year. When you first onboard with Roadmap, we will review your store for quick wins, these will be small changes that you can make which will increase your conversion from day one.
First Strategy session
Roadmap includes quarterly strategy sessions - in this first session, we will review the time of year and upcoming events / holidays/ priorities in your business, and combine these with strategies we can implement in Roadmap.
We will look to identify 2-4 different personas and customer segments for which we can plan strategies / campaigns to increase their buying activity on your website.
For example - we will help plan and set up campaigns for:
Traffic without an account.
Customers with an account and no purchase history.
Customers who have purchase once in the last 6 months.
Highest value customers who have no purchased in the last 3 months.
By setting up strategies to target these demographics from day one, you are well on your way to increase our revenue.
Page Builder
Roadmap includes a "sections everywhere" builder, as well as a dynamic blog builder. These features allows you to spin up pages for paid ads and inbound traffic which will directly save you development costs and increase your profit. Along with out UX and CRO guidance, we'll get your ad converting at a higher % on your website from month #1.
Attribution Analytics
The native Roadmap app include attribution analytics that show all ROI on campaigns implemented from the strategy session above.
It does not track saves on development costs, app savings, time and resource savings, however these are all areas where Roadmap saves members time, costs and resources.