In this video we highlight 5 rules to follow to maximize your response on cold outreach to candidates.
Sample Text Message:
Hi there! ABC Company is one of Inc. 500’s fastest growing companies for 10 consecutive years! We want our team to achieve more, so we’re radically changing the media industry with cutting edge technology, amazing training, the opportunity to grow your career! Text back for more info if you want to take your career to a whole new level.
5 Rules for Not Sounding Spammy:
Personalize your message
Introduce yourself and share why you’re reaching out
Have a clear, non-salesy CTA
Keep it conversational
Oh, and keep it under 160 characters 😉
Now let’s rework our messaging with these rules in mind.
Scoring Our Previous Message...😬
Hi there! ABC Company is one of Inc. 500’s fastest growing companies for 10 consecutive years! We want our team to achieve more, so we’re radically changing the media industry with cutting edge technology, amazing training, the opportunity to grow your career! Text back for more info if you want to take your career to a whole new level.
Score Card:
Personalized? ❌
Introduced yourself? ❌
Clear, non-salesy CTA? ❌
Conversational? ❌
Around 160 characters? ❌
Now let's look at a more conversational approach to texting a candidate cold...
Conversational Messaging:
Hi Sara! Ty here, CEO at Grayscale.👋 I checked out your LinkedIn profile and thought you’d be a great fit for our AE role in Atlanta. Free for a 15 min call?
Score Card:
Personalized? ✅
Introduced yourself? ✅
Clear, non-salesy CTA? ✅
Conversational? ✅
Around 160 characters? ✅
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