Note: All US phone numbers in Grayscale must be fully registered under your company's brand before you can begin texting. Messages sent using unregistered phone numbers will be blocked and marked as Undelivered with error code 30034 – US A2P 10DLC - Message from an Unregistered Number.
What is the A2P 10DLC?
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers.
Having your brand registered and approved with the 10DLC means better delivery quality and lower filtering risk for you and your team. This process is required for any brand that is messaging candidates in the US – no matter where you're texting from.
What do I need to do?
If you do not send any messages to users in the United States using long code numbers, you do not need to do anything.
If you do send messages to the United States using long code numbers you will need to submit your Brand Registration and your Campaign Registration.
What information do I need to provide?
When registering your brand for A2P 10DLC, you’ll need to share basic business details, as listed here:
Business Name
Physical Address
(Street, City, State/Province/Region, Postal Code, Country)Business Type
(Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit)Company Status
(Private/Public)Stock Ticker & Exchange
(if Public)Business Registration Number & Type
(EIN for US-based companies, other business identifier for non-US companies)Industry
Company Main Website
Company Career Website
Regions of Operations
Point of Contact
(Name, Email)
Need help locating the required pieces of information? See Brand Registration & the 10DLC for more info.
For Public Entities
All public entities are now required to complete a 2FA (2-factor authorization) in order to complete the registration submission. The verification process should be relatively straightforward:
The point of contact listed in your submission will receive an email from The Campaign Registry at noreply@auth.campaignregistry.com to complete the verification steps
This will need to be completed within 7 days of receiving the verification email
Here's an example of that email:
Please note:
All submissions are subject to a manual vetting process and can take up to 3 weeks.
Accounts are considered to be unregistered until there is an approved and verified result – this means your team will not be able to send any messages within that time frame.
Have questions? Send us an email at sms-registration@grayscaleapp.com