Overview
Greenscreens.ai allows you to create custom rules for freight pricing and automatically apply them to your Target Sell Rate.
Custom Pricing Rules not only save time, they let you create and optimize a pricing strategy and maintain pricing consistency across your organization. Tracking the success of your rules can provide your pricing analysts with valuable insights into the business outcomes driven by markup rules.
You can set Pricing Rules for several different conditions, including customer, lane, and length of haul. You can base rules on multiple conditions and even create automatic discounts.
You can find your pricing rules on the Pricing tab.
The Pricing Tab
The Pricing tab is where you will find your pricing rules, and, if you use Greenscreens Ignite, your rule analytics.
You can also still access your rules the old way by clicking your user icon on the top right and selecting Pricing Rules:
Creating Pricing Rules
There are two kinds of Pricing Rules: Combination and Priority.
Combination Rules are cumulative. If multiple Combination Rules apply to a lane and shipper, all of the rules will affect the rate.
Priority Rules override all other Pricing Rules, so that only the Priority Rule affects the rate.
Creating a Pricing Rule
On the Pricing tab under Rules, click Add Rule:
In the pop-up window, select priority or combination for the rule type.
Enter a Name for the rule. The best practice here is to include the condition and markup in the name, so you can find it again quickly.
Click the Customers field and select customers for your rule. If you want the rule to apply to all customers, just click the X on the upper right of the Customers field to dismiss the condition:
To add a condition to your rule, click +Add Condition:
Select the condition from the pop-up list:
When your conditions are set up, enter a Final Markup percentage or amount, or click Final Sell Rate (available only for Priority Rules) to set a flat rate for shipments covered under the rule. To set a discount, just enter a negative number.
If this is a Priority Rule, you can set a priority number. Priority rules will apply in order. For instance, if a shipment meets the conditions for two rules with priorities of 1 and 3, the rule with a priority of 1 will apply:
Click Save Rule. Your new rule will appear on the list of Pricing Rules under the appropriate tab (combination or priority).
Rule Conditions
You can apply a rule globally, or apply it only to loads that meet certain conditions, such as a particular transport type or haul length.
This lets you set rules for particular customers, including discounts, or change your automatic markup for conditions such as length of haul and equipment type.
Commodity lets you apply an extra markup or discounts to deliveries of a particular commodity. If you don't usually identify loads by commodity, you can find the option on the Rates tab by clicking Show Additional Parameters and entering a commodity for the load.
Confidence Level lets you automatically adjust your rates to account for varying Confidence Levels in rate predictions.
Customers lets you assign fees or discounts to particular shipping customers. You can only choose customers who are already in your system.
Equipment Type allows for pricing based on vehicle type.
Lanes means you can add a markup to any specific lane based on origin, destination, or both. You can add multiple origins and destinations.
Length of Haul lets you customize discounts and markups by mileage.
Matching Time is the time between when the prediction is run and the pickup time specified in the prediction. It can parse out pricing low or high, matching time/lead time freight.
Transit Time allows you to automatically adjust price based on the time it will take to deliver a load.
Users means you can set markups that will apply only when specific members of your team are running the prediction.
Weight lets you apply markups and discounts by load weight.
Viewing and Editing Pricing Rules
You can find all of your rules listed on the Rules tab of the Pricing page, with Priority Rules and Combination Rules on their own tabs. You can add and edit rules here.
To edit a rule, just click Edit in the corresponding row. You can add and remove conditions, change values and markups, or edit priorities.
You can turn rules off temporarily instead of deleting them, so you won't have to re-create them if you want to use them again later.
Click Edit to open the rule, and use the switch at the upper right to turn the rule on or off:
Greenscreens Ignite
Pricing rules are even more useful when you can see exactly which rules are succeeding and by how much.
Greenscreens Ignite is a pricing analytics add-on that includes rules analytics tools cross-referenced with quote analytics to help you maximize the effectiveness of your pricing strategy.
To inquire about Ignite, contact your Customer Success Manager or schedule a demo.
