Let’s talk about what makes a great outreach message.
Personalize your email
Personalizing your emails makes them more engaging and shows the influencer that you’ve taken the time to learn about them. Generic emails often get ignored.
How to Do It:
Use the influencer’s name.
Reference specific content they’ve created.
Mention why you think they’re a good fit for your campaign.
Example: “Hi [Influencer Name], I’ve been following your content, and I loved your recent video about sustainable fashion. Your passion aligns perfectly with our brand’s mission to create eco-friendly products.”
Use a Clear Subject Line
The subject line is the first thing the influencer sees and often determines whether they open your email.
How to Do It:
Keep it concise, relevant, and intriguing.
Avoid clickbait and be clear about the email’s purpose.
Examples:
“Excited to Collaborate with You on Our New Campaign”
“[Brand Name] Wants to Partner with You”
Use a Strong Introduction
A strong introduction sets the tone for the rest of the email.
How to Do It:
Briefly introduce yourself and your brand.
Mention how you found the influencer.
Explain why you’re reaching out.
Example: “Hi [Influencer Name], my name is [Your Name], and I’m the [Your Position] at [Brand Name]. I came across your Instagram post about eco-friendly fashion, and I think you’d be a perfect fit for our upcoming campaign.”
Have a Great Value Proposition
Clearly communicating what’s in it for the influencer increases the chances of a positive response.
How to Do It:
Highlight the benefits of the collaboration (e.g., exposure, payment, free products).
Be specific about what you’re offering.
Example: “We’d love to send you our newest collection of sustainable apparel to feature in your content. We’re also offering $500 per post and an affiliate commission for every sale.”
Have a Clear Call-to-Action (CTA)
Why It’s Important: A clear CTA guides the influencer on the next steps.
How to Do It:
Ask them to reply, schedule a call, or visit a link for more details.
Make it easy for them to respond.
Example: “Let me know if you’re interested, and we can schedule a quick call to discuss details. Alternatively, you can reply directly to this email with any questions.”
Use the following Advanced Techniques to Improve Outreach
First, A/B testing is your best friend. Experiment with different subject lines, email formats, or CTAs to see what gets the best response. Even small tweaks can make a big difference.
Leverage social proof to build trust. Share examples of past successful collaborations or testimonials. For instance, “We recently worked with [Influencer Name], who saw amazing results from their campaign with us.”
Creating urgency can prompt quicker responses. Try something like, “We’re selecting a few influencers for our exclusive launch next month. Spots are limited!” People are more likely to act when there’s a sense of scarcity.
Lastly, don’t forget segmentation. Tailor your messages to specific groups based on niche, follower count, or engagement level. This personalized approach helps address their unique needs and makes your pitch more relevant.
Offer Creative Freedom
Influencers know what resonates with their audience. Provide clear guidelines, but allow room for them to bring their unique voice to the campaign.
Follow-Up
Sometimes, the first message doesn’t get a response, and that’s okay. A thoughtful follow-up can make all the difference.
When to Follow Up: Wait 3-5 business days after your initial message. If there’s no response, send a polite reminder.
What to Say: Keep your tone friendly and professional. Reference your previous email and reiterate your excitement about working together. For example:
“Hi [Influencer Name],
I just wanted to follow up on my earlier email about collaborating on our upcoming campaign. I think your content would be such a great fit, and we’d love to work with you. Let me know if you’d like more details or if you have any questions!”
Don’t Overdo It: Limit your follow-ups to two or three messages. Beyond that, it’s better to move on and focus on other influencers who might be a better fit.