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How can I track influencer replies and follow-ups?

This article explains how to monitor the performance of your influencer outreach including replies, follow-ups, and delivery status.

Written by Sarah

Track outreach performance in Reports

Open your project's Reports tab to see real-time outreach metrics:

  • Delivered % or count

  • Opened % or count

  • Reply rate

Reports also let you compare performance by subject line, so you can see which outreach messages are getting opened and replied to the most.

Track replies in Inbox

When a creator replies to your outreach, their message appears in the Inbox. Unlike a project's Outreach view, the Inbox only shows conversations where the creator has replied — making it easy to see who needs a response. From the Inbox you can:

  • Read and reply to creator messages directly in Heepsy

  • Attach files to your reply

  • Archive conversations once a collaboration is complete

Filter by outreach status

Inside a project, use the Outreach filter to sort creators by email status:

  • All

  • Delivered

  • Delivered & Not Opened

  • Opened

  • Opened & Not Responded

  • Opened & Not clicked

  • Opened & Not clicked & Not responded

  • Clicked

  • Responded

  • Pending (Scheduled)

View individual messages

Click on any influencer in your project to open their creator card and view:

  • The full content of your email or follow-up

  • The date it was sent

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