Available Metrics You Can Include
Each metric includes a tooltip. Hover over the ⓘ info icon beside the metric name to see what it means.
Performance & Engagement
Estimated impressions
Estimated reach
Likes
Comments
Shares
Clicks
Total engagement
Campaign engagement rate
Financial Metrics
Amount paid
Total cost
Fee / Product value
Commission
Sales revenue
Revenue generated
Cost per thousand impressions (CPM)
Cost per click (CPC)
Cost per engagement (CPE)
Cost per acquisition (CPA)
Return on investment (ROI)
Media & Content
Total media
Instagram posts
TikTok videos
YouTube videos
Media previews (attached visual posts)
Outreach Email Metrics
Sent
Opened
Clicked
Responded
Open Rate %
Subject-Line Breakdown
Commerce
Orders (if tracked)
Note: Reports are available with paid plans, check our Pricing page for access.