Each metric includes a tooltip. Hover over the ⓘ info icon beside the metric name to see what it means.
Performance & Engagement:
Number of creators
Estimated impressions
Estimated reach
Likes
Comments
Shares
Clicks
Total engagement
Campaign engagement rate
Financial Metrics:
Amount paid
Total cost
Fee / Product value
Commission
Sales revenue
Revenue generated
Cost per thousand impressions (CPM)
Cost per click (CPC)
Cost per engagement (CPE)
Cost per acquisition (CPA)
Return on investment (ROI)
Earned media value (EMV)
Media & Content:
Total media
Instagram posts
TikTok videos
YouTube videos
Media previews (attached visual posts)
Outreach Email Metrics:
Sent
Opened
Clicked
Responded
Open Rate %
Subject-Line Breakdown
Commerce:
Orders (if tracked)
Note: Reports are available with paid plans, check our Pricing page for access.