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What is an advanced profile and what does it include?

Here’s what you’ll find in a typical advanced profile:

Sarah avatar
Written by Sarah
Updated this week

1. Performance Metrics

  • Engagement Rate: Comparison to industry benchmarks

  • Content Reactions: Likes, comments, and engagement behavior

  • Cost Per Publication: Estimated pricing range per sponsored post

  • Estimated Reach: Projected audience reach per post

  • Posting Frequency: Average posts per week

  • Publication Recency: Last post date

2. Rankings

  • Global and country-specific ranks based on influencer activity and audience metrics

  • Niche-specific positioning (e.g., Travel in the U.S.)

3. Audience Insights

  • Follower Growth Trends

  • Authenticity Breakdown (Real vs. suspicious followers)

  • Geographic Distribution: Where the audience is located

  • Languages Spoken

  • Demographics: Age, gender

  • Interests: Top lifestyle, niche, and engagement interests of the influencer's audience

4. Content Overview

  • Visual snapshot of recent posts with performance indicators

  • Average reactions per post

5. Influencer Bio & Contact Info

  • Location and bio description

  • Contact emails for collaboration

  • Response rate expectations

6. Lookalike Profiles

  • A curated list of similar influencers based on shared characteristics

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