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Do I need a minimum follower count?

Learn about minimum follower count to ensure creators meet platform standards and brand expectations.

Written by Sarah

Requirements for applying for campaigns

You must have at least 1,000 followers on one of your connected social media accounts (Instagram, TikTok, or YouTube) to apply to brand offers.

Verification is network-specific: meeting the follower minimum on one account does not automatically qualify you for campaigns on a different network. For a TikTok-only campaign, having a verified Instagram account is not enough — you need to verify TikTok as well. For campaigns spanning multiple networks (e.g. Instagram and TikTok), submitting content for a network you haven't verified — such as a TikTok post when only Instagram is verified — will return an error that the network is not verified on your account.

Requirements to appear in Heepsy search

To be visible in Heepsy's creator search results, your account must meet the following minimum follower thresholds:

  • Instagram: 1,000+ followers

  • TikTok: 1,000+ followers

  • YouTube: 1,000+ subscribers

Even if you're not visible in search, you can still be invited directly by brands through campaign application pages or outreach.

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