Where is my Sponsored Social Media Advertising on Facebook?

This article explains the difference between Sponsored Advertising and Social Media Posts published through the Partner Portal.

Sponsored ads created in the Partner Portal do not appear on your own social media pages.

Instead, they are shown to potential customers in your local area—based on targeting settings like location and audience preferences.

You can preview your ad before publishing it in the Sponsored Advertising section of the portal.

Social Media posts are different. These are published directly to your business’s social media pages and are visible to your followers.

They help maintain your brand presence and keep your audience engaged.