This article explains the difference between Sponsored Advertising and Branded Posts published through the Retail Partner Portal.
Sponsored Advertising
Sponsored ads created in the Retail Partner Portal do not appear on your own social media pages.
Instead, they are shown to potential customers in your local area—based on targeting settings like location and audience preferences.
You can preview your ad before publishing it in the Sponsored Advertising section of the portal.
Branded Posts
Branded posts are different. These are published directly to your business’s social media pages and are visible to your followers.
They help maintain your brand presence and keep your audience engaged.