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Funnel Pages - How to Create a Funnel Page

How to create a new Funnel page

Atlas Team avatar
Written by Atlas Team
Updated over 2 weeks ago

Step 1: Click "Create funnel page"

From the Funnel Pages management screen, click the Create funnel page button in the top-right corner. This will take you to the funnel page creation wizard.

Step 2: Select Content Type

You must choose one of two content types:

Option A: Listicle

  • Selection: Click on the "Listicle" card (it will be highlighted with a blue border when selected)

  • Description: "Numbered list format. Great for 'Top 10' style content."

  • Best for:

    • Products with multiple distinct benefits

    • Quick-read content that's easy to scan

    • Comparison-style marketing

    • SEO-friendly content with clear structure

  • Output Example: "8 Reasons Why [Product] Could Be the Secret to [Benefit]"

Option B: Advertorial

  • Selection: Click on the "Advertorial" card

  • Description: "Editorial article style. Perfect for storytelling."

  • Best for:

    • Products that require explanation or education

    • Building trust through narrative content

    • Complex products with multiple features

    • Creating an authentic, non-salesy feel

Step 3: Select Theme

  1. Click on the Select theme dropdown menu

  2. Choose the theme where you want to add your generated content

  3. The available themes will be listed (e.g., "Atlas Theme 35")

📍 Important Note About Theme Location:

The generated funnel page will be added to your selected theme as a Page, not as a product page or blog post. After importing, you can find your content by navigating to:

Online Store → Themes → [Your Theme] → Customize → Pages

This is where all imported funnel pages will appear and can be accessed.

Step 4: Select Product

  1. Click the Browse products button next to the "Select product" field

  2. A product picker will appear showing all products in your Shopify store

  3. Select the product you want to create content for

  4. The selected product will appear with its thumbnail image and price

The AI will use all available product information including:

  • Product title

  • Product description

  • Product images

  • Price

  • Variants (if applicable)

  • Any metafields or additional product data

Step 5: Add Custom Context (Optional but Recommended)

The Custom context field allows you to provide additional instructions and information to the AI to personalize your generated content. While optional, adding context significantly improves the quality and relevance of your funnel page.

For detailed guidance on writing effective custom context, see the article: Writing Effective Custom Context

Step 6: Generate Your Funnel Page

Once you have:

  • ✅ Selected a content type (Listicle or Advertorial)

  • ✅ Selected a theme

  • ✅ Selected a product

  • ✅ Added custom context (optional)

Click the Generate Listicle button (or Generate Advertorial depending on your selection) in the top-right corner.

💡 Tip: The generate button may appear grayed out if you haven't selected a product. Ensure all required fields are completed before clicking.


The Generation Process

What Happens During Generation

When you click the generate button, Atlas initiates an AI-powered content creation process. You'll see a progress screen with the following stages:

Progress Indicator

A progress bar shows the overall completion percentage (e.g., "30% complete") with the heading "Crafting your listicle" (or advertorial).

Generation Stages

The AI goes through four distinct stages:

Stage

Icon

Description

1. Fetching product data...

📄 Document icon

Atlas retrieves all product information from your Shopify store

2. AI analyzing your product...

✨ Sparkle icon

The AI analyzes your product details, images, and custom context

3. Creating listicle items...

🏷️ Tag icon

The AI generates the content structure and individual list items/sections

4. Preparing for preview...

✓ Check icon

Final formatting and preview generation

Background Processing

An important feature is displayed at the bottom of the generation screen:

"You can close this page and come back later. Your content will continue generating in the background."

This means:

  • You don't need to keep the browser tab open

  • Generation continues on Atlas servers

  • You can return to the Funnel Pages list later

  • The status will update when generation is complete

While You Wait

During generation, you'll see helpful tips in a "While we craft your listicle..." box, such as:

"Listicles are great for showcasing product benefits. AI is crafting compelling copy for your product."

How Long Does Generation Take?

Most funnel pages generate within 1-3 minutes. Complex products or detailed custom contexts may take slightly longer.

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