Overview
Funnel Pages is a powerful AI-powered content generation feature within the Atlas: AI Store Builder app. This feature allows you to automatically create high-converting marketing content—specifically Listicles and Advertorials—for your Shopify store products. The generated content is designed to drive conversions by presenting your products in an engaging, editorial format that builds trust and highlights key benefits.
What Are Funnel Pages?
Funnel pages are specialized landing pages that guide potential customers through the buying journey. Unlike standard product pages, funnel pages use storytelling and persuasive content formats to engage visitors and convert them into buyers.
Content Types
Atlas offers two types of funnel pages:
Content Type | Description | Best Used For |
Listicle | A numbered list format (e.g., "8 Reasons Why...") | Highlighting multiple product benefits, comparison-style content, quick-read formats |
Advertorial | An editorial article style that reads like genuine content | Storytelling, in-depth product explanations, building credibility through narrative |
Choosing the Right Content Type
Choose Listicle When... | Choose Advertorial When... |
Your product has multiple distinct benefits | Your product needs story-based explanation |
You want scannable, quick-read content | You want to build emotional connection |
You're targeting busy readers | You're targeting engaged researchers |
SEO is a primary goal | Trust-building is a primary goal |
What Gets Generated
Listicle Output Includes:
Headline in format: "[Number] Reasons Why [Product] Could Be the Secret to [Benefit]"
Product Summary section
Numbered list items with:
Bold benefit statements
Supporting descriptive text
Product images interspersed throughout
Advertorial Output Includes:
Editorial-style headline
Story-driven introduction
Narrative content sections
Product feature highlights woven into the story
Call-to-action elements
Both content types also include:
Promotional banner with offer text and countdown timer
Trust badge with star rating and customer count
Auto-generated author byline and publication date