The Custom context field is one of the most powerful features in Funnel Pages. It allows you to provide additional instructions and information to the AI to personalize your generated content. While optional, adding context significantly improves the quality and relevance of your funnel page.
Where to Find It
Below the product selection on the Create Funnel Page screen, you'll see a text area labeled "Custom context (optional)" with the placeholder text: "Add any details you want the AI to consider when generating your listicle..."
What Custom Context Does
Personalizes the content to your specific brand voice and target audience
Ensures the AI highlights the features and benefits most important to you
Allows you to differentiate your content from generic AI-generated copy
Helps the AI understand context it cannot infer from product data alone
Example Prompts You Can Use
The interface provides helpful example prompts. Here are detailed explanations and examples:
Prompt Type | Example | What It Does |
Target Audience | "Target audience: busy moms aged 25-40 who want quick solutions" | Tailors language, examples, and pain points to resonate with specific demographics |
Feature Highlights | "Highlight the eco-friendly materials and sustainability" | Emphasizes specific product attributes you want featured prominently |
Competitive Positioning | "Compare to competitor XYZ - we are 30% cheaper" | Positions your product against competitors (note: use carefully and factually) |
Trust Elements | "Focus on the 30-day money-back guarantee" | Builds confidence by emphasizing risk-free purchase options |
Tone & Voice | "Tone: friendly and conversational, not salesy" | Shapes the writing style to match your brand personality |
Social Proof | "Mention the celebrity endorsement from [Name]" | Incorporates credibility elements and endorsements |
Advanced Custom Context Examples
For best results, combine multiple context elements:
Example 1 - Skincare Product
Target audience: Women 30-50 concerned about aging skin Tone: Professional but warm, like advice from a dermatologist friend Highlight: Clinical study showing 89% improvement in 4 weeks Include: Morning and evening routine suggestions Avoid: Making unrealistic claims or using "miracle" language
Example 2 - Tech Gadget
Target audience: Tech-savvy professionals who value efficiency Tone: Modern, confident, data-driven Compare to: Apple AirPods (we're 40% cheaper with similar quality) Focus on: Battery life, noise cancellation, work-from-home benefits Mention: 10,000+ five-star reviews on Amazon
Example 3 - Children's Product
Target audience: Parents of toddlers ages 2-5 Tone: Friendly, reassuring, safety-focused Highlight: BPA-free, non-toxic materials, safety certifications Include: Easy cleaning instructions Emphasize: Educational benefits and developmental milestones
Custom Context Recommendations
Always specify your target audience - This is the single most impactful context you can provide
Define your brand voice - Include adjectives that describe your tone
Highlight differentiators - What makes your product unique?
Include trust elements - Guarantees, reviews, certifications
Avoid conflicting instructions - Be clear and consistent
Using Custom Context for Regeneration
When regenerating content from the Preview screen, you can add new custom context to refine your results. Here are example regeneration prompts for different goals:
Goal | Prompt to Use |
Shorten content | "Keep paragraphs to 2-3 sentences maximum. Make it scannable." |
Add urgency | "Include urgency elements like limited stock, ending sale, exclusive offer." |
Change tone | "More casual and fun, less corporate. Use contractions." |
Add specifics | "Include the 30-day guarantee more prominently. Mention free returns." |
Improve structure | "Lead with the strongest benefit first. End with a clear call-to-action." |
Tips for Regeneration
Be Specific: Instead of "make it better," try "Use shorter sentences, add more urgency, mention the free shipping offer."
Iterate Gradually: Make one or two changes at a time to understand what works best.
Save Good Versions: If you generate content you like, import it before regenerating again.