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What is Atlas?

Learn what Atlas does, its key features, and how to get started building your store.

Written by Atlas Team
Updated this week

Atlas is an AI Store Builder for Shopify. It helps you create high-converting home pages, product pages, and marketing content, all powered by AI. Your generated pages can be imported into any Shopify theme, so you're never locked into a specific look or layout.

Atlas was built by a team of ecommerce veterans who've spent nearly a decade studying what makes online stores successful. We've analyzed thousands of top-performing stores, tested countless layouts, and tracked conversion trends closely. Everything we've learned is built directly into Atlas, and we continue to evolve it as new strategies emerge.

In this article:


What Atlas does

Atlas gives you the tools to build a store that converts, even without design or copywriting experience. Instead of spending weeks setting up product pages, writing copy, and configuring upsells manually, Atlas handles the heavy lifting with AI and lets you focus on running your business.

Everything Atlas builds is designed to convert cold traffic into buyers. The layouts, copy structure, and page flow are based on what's working right now across thousands of successful Shopify stores.


Atlas features at a glance

  • AI Page Builder. Generate high-converting home pages and product pages and import them into any Shopify theme.

  • Sales Pages. Create editorial-style marketing pages that guide visitors through the buying journey using storytelling and persuasive content.

  • Bundle Deals. Set up quantity discounts, BOGO deals, and custom bundle pricing directly on your product pages.

  • Cart Upsells. Customize your cart drawer with upsells, A/B testing, shipping protection, rewards bars, and more.

  • AI Product Photos. Generate professional product images using AI, no photographer or studio needed.


AI Page Builder

The AI Page Builder is the core of Atlas. It generates home pages and product pages using AI-written copy, optimized layouts, and conversion-focused design. Once generated, you can import these pages into any Shopify theme you're using.

The page builder was designed by real ecommerce operators, not just designers.

Every layout decision is based on what actually drives sales. Pages are built to launch fast, convert cold traffic, and work out of the box with no code required.

💡Your pages can be imported into any Shopify theme, so you're free to use the theme that best fits your brand. No design or coding experience needed.


Sales Pages

Sales Pages is an AI-powered content generation feature that lets you create high-converting marketing pages for your Shopify products. Instead of standard product pages, Sales Pages use editorial-style formats designed to guide visitors through the buying journey using storytelling and persuasive content.

If you're running paid traffic and want a page that does more than just list features, Sales Pages give you a format built for persuasion.

ℹ️Sales Pages are especially effective for single-product stores or products that need more storytelling to convert.


Bundle Deals

Atlas Bundler lets you create attractive bundle offers directly on your product pages. With Atlas Bundler, you can:

  • Create quantity discounts. Set up "Buy More, Save More" offers that reward customers for purchasing in larger quantities.

  • Offer BOGO deals. Run "Buy One Get One" promotions to drive urgency and impulse purchases.

  • Customize bundle pricing. Set specific prices for bundles to make your offers more appealing.

  • Highlight savings clearly. Show customers exactly how much they're saving, increasing perceived value.

  • Display bundles directly on product pages. Bundle offers appear right at the point of decision, where they have the most impact.

💡Tip: Always enable the savings display so customers can clearly see how much they're saving. Visible savings drive higher conversion rates.


Cart Upsells

Cart Upsells lets you customize your store's cart drawer experience to maximize order value. You can create multiple cart upsell configurations, run A/B tests with variants, and track performance.

Inside each cart upsell, you can enable modules like:

  • Product upsells

  • Shipping protection

  • Subscription upgrades

  • Announcement bars

  • Reward progress bars

  • Discount code entry

  • Progressive gift messaging

  • Payment icons

💡Use the A/B testing feature to compare different upsell setups and find what drives the highest average order value.


AI Product Photos

AI Product Photos lets you generate professional product images using artificial intelligence. Instead of hiring photographers, renting studios, or organizing expensive photoshoots, you can create stunning product imagery directly from your Atlas dashboard.

This is especially useful if you're launching fast and need quality visuals without the time or cost of traditional photography.

ℹ️ AI Product Photos works best with clean product images on a solid background. The higher the quality of your source image, the better the results.


What to do first

Ready to start building? Here's where to go next:

  1. [How to generate a home page with Atlas]

  2. [How to generate a product page with Atlas]

  3. [How to import pages into your Shopify theme]

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