Bundle Deals lets you create product bundle offers that boost your average order value and conversion rate. When a customer views a product that's part of a bundle, they see the offer directly on the product page, encouraging them to buy more.
This article covers the two main screens you'll see when you open Bundle Deals: The Dashboard, where you manage all your bundles, and the Analytics tab, where you track how they're performing.
In this article:
What is product bundling?
Product bundling is a strategy where multiple products or quantities are sold together as a package, usually at a better price than buying each item separately. It works because customers see more value in the offer and are motivated to add more to their cart.
Bundling benefits your store in three key ways:
Higher average order value (AOV): When customers see they can save by buying more, they tend to spend more per transaction. Instead of buying one item, they'll grab the bundle to get the deal.
Better conversion rates: A clearly displayed discount or offer can push hesitant shoppers to commit. Bundles create a reason to buy now rather than later.
Stronger customer satisfaction: Customers feel like they're getting a good deal, which builds trust and encourages repeat purchases.
For Shopify stores, strategic bundling can meaningfully increase revenue, which is why Bundle Deals is one of Atlas's most used features.
How Bundle Deals helps your store
Atlas Bundle Deals gives you tools to create and display bundle offers directly on your product pages, right where customers are making buying decisions. You can set up several types of offers, including quantity discounts ("Buy More, Save More"), BOGO deals ("Buy One Get One"), and custom bundle pricing with clearly displayed savings.
Each offer type is covered in detail in the bundle creation articles. This article focuses on navigating the main Bundle Deals screens.
ℹ️ Bundle offers appear directly on your product pages, so customers see the deal at the point of purchase without needing to navigate elsewher
Accessing Bundle Deals
To open Bundle Deals, go to your Shopify admin and click Apps in the left sidebar. Select Atlas: AI Store Builder, then click Bundle Deals from the Atlas navigation menu.
You'll land on the Bundle Deals screen, which has two tabs at the top: Dashboard and Analytics.
Dashboard tab
The Dashboard is your home base for managing bundles. It shows a list of every bundle you've created, along with key performance data for each one.
Understanding your bundle list
Each bundle in the list displays the following columns:
Bundle Name: The name you gave the bundle when you created it. This is internal and helps you identify your offers at a glance.
Status: Shows whether the bundle is currently Active (live on your store and visible to customers) or Draft (saved but not visible to customers).
Visitors: The number of people who have seen this bundle offer on your store.
Click Rate: The percentage of visitors who clicked on the bundle offer. A higher click rate means the offer is catching attention.
Added Revenue: Additional revenue generated by this bundle beyond the base product price. This tells you how much extra money the bundle is bringing in.
Revenue/Visitor: The average revenue generated per visitor who saw the bundle. This helps you compare the value of different bundles regardless of traffic volume.
Bundle statuses: Active vs. Draft
When you create a bundle, you choose whether to publish it immediately or save it as a draft.
Active bundles are live on your store. Customers will see the offer when they view a product included in the bundle.
Draft bundles are saved but hidden from customers. Use drafts to set up and review a bundle before making it live, or to temporarily pause an offer without deleting it.
💡 Drafts are a great way to prepare seasonal bundles ahead of time. Set everything up, save as draft, then switch to active when you're ready to launch.
Managing your bundles
From the Dashboard, you can take three actions on any bundle:
Create a new bundle: Click the Create bundle button in the top right corner.
Edit an existing bundle: Click the pencil icon in the Actions column for the bundle you want to modify.
Delete a bundle: Click the trash icon in the Actions column. This permanently removes the bundle.
⚠️ Deleting a bundle is permanent and cannot be undone. If you want to temporarily remove a bundle from your store without losing it, switch it to Draft instead.
Analytics tab
The Analytics tab gives you a detailed breakdown of how your bundles are performing over time. Click Analytics at the top of the Bundle Deals screen to switch to this view.
Analytics metrics explained
The Analytics tab displays seven metrics across two rows:
Top row:
Visitors: The total number of people who saw any bundle offer on your store during the selected time period.
Bundle Orders: The number of completed orders that included a bundle during the selected time period.
Conversion Rate: The percentage of visitors who completed a bundle order. This is calculated as bundle orders divided by visitors.
Added Revenue: Additional revenue generated by bundle offers beyond the base product price. This measures the incremental uplift your bundles are creating.
Bottom row:
Total Revenue: The total revenue from all bundle transactions during the selected time period. This includes the full order value, not just the bundle uplift.
Revenue Per Visitor: Total revenue divided by the number of visitors. This tells you the average value each visitor represents.
Added Revenue Per Visitor: Added revenue divided by the number of visitors. This shows the average incremental revenue each visitor generates through bundles.
ℹ️ The key distinction between Added Revenue and Total Revenue: Added Revenue measures only the extra revenue bundles generated beyond what the base products would have earned. Total Revenue includes the full value of all bundle transactions.
Below the metrics, the Daily added revenue chart shows a trend line of your incremental bundle revenue over time, making it easy to spot patterns and measure the impact of changes to your offers.
Filtering your analytics
You can narrow your analytics data in two ways:
Filter by bundle: Use the All Bundles dropdown at the top left to view analytics for a specific bundle or keep it on All Bundles to see combined performance.
Filter by date range: Click the date button in the top right corner to choose a time period. You can select from preset ranges or pick custom dates using the calendar: Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Last 365 days, Year to Date, All time, or a custom date range where you select specific start and end dates from the calendar and click Apply.
💡 Use the "Last 30 days" filter as a regular check-in to see how your bundles are trending. Compare it to the previous 30 days by switching between custom date ranges to measure growth.
Next steps
Now that you understand the Bundle Deals dashboard and analytics, you're ready to create your first bundle. See How to create a bundle deal for a step-by-step walkthrough.