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Business analytics

Our Analytics tools are a great way to collect data on your business.

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Written by Hellopeter
Updated over a week ago

Our Analytics tools are a great way to collect data on your business, allowing you to track your progress on Hellopeter as well as on Google, and see how you measure up against your competitors. 


The Review Analytics report gives you the chance to look at your reviews over a seven day, one month, six-month, twelve-month or custom period. This is an important tool to check whether your efforts are bringing in more reviews, and what the sentiment is like on a broad scale.

For an in-depth walkthrough of your Review analytics report click here


Our TrustIndex analytics allows you to track your TrustIndex over a one-month, three-month, six-month or one year period. 

You’re able to view the percentage your TrustIndex has gone up, down or has stayed the same during your chosen time period, as well as what your TrustIndex score means to your consumers, Hellopeter, and of course your business. 

This is a great way to glean insight into whether your consumers view your business as a credible one. A higher TrustIndex score usually shows us (and consumers) you’re reputable and respond quickly to reviews. 

Industry Ranking

Your company’s industry ranking can be found within your TrustIndex report. The report allows you to track your Industry Ranking over a one-month, three-month, six-month or one year period. 

We’ll show you whether your place in your industry has gone up, down or has stayed the same during your chosen time period. Being in one of the top spots in your industry means you’ll feature on our Industries page, which equals more eyes on your business! Your Ranking will also be visible on your Hellopeter page when someone visits it. 

Competitors report

If you’re looking for a breakdown of your business, versus your five biggest competitors - this is it. 

Here, you’ll find an in-depth breakdown of your and your competitors TrustIndex score, total reviews, average time to reply, NPS, and star rating within a graph. There will also be a more generalised table where you’re able to quickly compare the above. 

In any business, it’s imperative to keep an eye on your competition, and when it comes to reviews it should be no different. By keeping track of where your competition sits in comparison to you, you’re able to see what you’re doing right, and where you can improve within your industry. 


Your Net Promoter Score (NPS) is a tool used to measure your customer loyalty. 

A few days after a review is published about your business, we ask the following question: How likely are you to recommend this business to a friend or colleague? Nothing is needed from your side, we do the collecting for you. 

There are three segments we use when working out your score. A Detractor is someone who gives you a six or a below, Passive is a vote between seven and eight, and the wonderful Promoter is from nine to ten.

On your NPS analytics screen, you’ll be able to track your score over a given time. You’ll see an explainer on what your score means for your business, how many people have given you a vote in each segment, and how many of your consumers have responded to our NPS mailer. 

Google analytics

Your Google dashboard is where you’ll find all your analytics relating to your business, and its website. You can change the date range at the top of the dashboard.

This is a great place to understand how your customers find your website, what they’re searching for when they come across your business and some information about your audience. 

At the top of the dashboard, you’ll see clicks and impressions. Impressions are defined as how many people saw your website on Google, versus clicks which is how people actually clicked onto your website. 

You’ll see the most frequent search terms your business ranks for, and your top ranking pages (the most clicks and impressions). You can also have a look at where your customers come from. Direct, organically, via referral, or from social platforms. 

And finally, you can gain some audience insights. These are:

  • Age 

  • Gender

  • Location

Review invites

After using our review invites feature, you’ll be able to view your stats here. 

From this dashboard, you can see how many of your customers converted (wrote a review) from each send type - email or SMS. As well as how many didn’t follow through and write a review. 

Below this graph is the amount of email invites you’ve sent, as well as the percentage of opens, clicks and conversions. The SMS tab shows how many conversions took place.

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